dream: nutopia a l'escola massana
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The world of Nutopia
www.nutopia.esDREAM Escola Massana
The “Centre del Vidre” Age
DREAM Escola Massana www.nutopia.es
The “Centre del Vidre” Age
DREAM Escola Massana www.nutopia.es
The “Centre del Vidre” Age
DREAM Escola Massana www.nutopia.es
The “Centre del Vidre” Age
DREAM Escola Massana www.nutopia.es
The “Centre del Vidre” Age
DREAM Escola Massana www.nutopia.es
The “Centre del Vidre” Age
DREAM Escola Massana www.nutopia.es
We are 3 people at Nutopia
* David Hierro* Esther Hierro* Núria Torrente
DREAM Escola Massana www.nutopia.es
The 3 of Nutopia
David Hierro
DREAM Escola Massana www.nutopia.es
The 3 of Nutopia
Esther Hierro
DREAM Escola Massana www.nutopia.es
The 3 of Nutopia
NúriaTorrente
DREAM Escola Massana www.nutopia.es
The importance of a team
* FootballAll artisans are Messi and makegoals but we need to find a Xavi or Iniesta
DREAM Escola Massana www.nutopia.es
The importance of a team
* CinemaIn a movie everything isimportant. To succeed you musttake care of all details
DREAM Escola Massana www.nutopia.es
* A good product is not enough…
* Seek alliances with otherprofessionals
The importance of a team
DREAM Escola Massana www.nutopia.es
* Opportunity for cultural enrichment
* Enjoy it!!
The importance of a team
DREAM Escola Massana www.nutopia.es
Somiant en vidre
DREAM Escola Massana www.nutopia.es
The importance of theEVERITHING
* Product
* Trademark
DREAM Escola Massana www.nutopia.es
Product
Emotional connection
* Quality* Story* Presentation
DREAM Escola Massana www.nutopia.es
Product
Quality
I like to do my job
DREAM Escola Massana www.nutopia.es
Product
Story
I like my pieces toexplain a story
DREAM Escola Massana www.nutopia.es
Memories
Story
IfIfIfIf my my my my memoriesmemoriesmemoriesmemories hadhadhadhada a a a littlelittlelittlelittle windowwindowwindowwindow, , , , youyouyouyoucouldcouldcouldcould seeseeseesee wonderfulwonderfulwonderfulwonderfullandscapeslandscapeslandscapeslandscapes. . . . AllAllAllAll ofofofofthemthemthemthem are are are are theretheretherethere in a in a in a in a hiddenhiddenhiddenhidden corner corner corner corner ofofofof my my my my mindmindmindmind, , , , takingtakingtakingtaking partpartpartpart ofofofofme me me me andandandand my my my my historyhistoryhistoryhistory....
DREAM Escola Massana www.nutopia.es
Mysea
Story
I breathe the salty air that I breathe the salty air that I breathe the salty air that I breathe the salty air that the sea brings to me. the sea brings to me. the sea brings to me. the sea brings to me. Wherever I am, I can notice Wherever I am, I can notice Wherever I am, I can notice Wherever I am, I can notice it, some part of me which is it, some part of me which is it, some part of me which is it, some part of me which is not my nose smells it. I close not my nose smells it. I close not my nose smells it. I close not my nose smells it. I close my eyes. I breathe. I smile. It my eyes. I breathe. I smile. It my eyes. I breathe. I smile. It my eyes. I breathe. I smile. It makes me feel like home. It makes me feel like home. It makes me feel like home. It makes me feel like home. It takes me back to my takes me back to my takes me back to my takes me back to my childhood. Sand, sky, water, childhood. Sand, sky, water, childhood. Sand, sky, water, childhood. Sand, sky, water, salt. I love being a woman salt. I love being a woman salt. I love being a woman salt. I love being a woman but i really enjoyed being a but i really enjoyed being a but i really enjoyed being a but i really enjoyed being a mermaid.mermaid.mermaid.mermaid.
DREAM Escola Massana www.nutopia.es
Mysea
StoryDREAM Escola Massana www.nutopia.es
Maktub
Story
ItItItIt’’’’s written. When s written. When s written. When s written. When you want something, you want something, you want something, you want something, all the Universe all the Universe all the Universe all the Universe conspires to let your conspires to let your conspires to let your conspires to let your wish come true.wish come true.wish come true.wish come true.
DREAM Escola Massana www.nutopia.es
Carpe Diem
Story
I sought in a I sought in a I sought in a I sought in a thousand places, I thousand places, I thousand places, I thousand places, I asked to asked to asked to asked to houndredhoundredhoundredhoundred of of of of people, but the most people, but the most people, but the most people, but the most valuable treasure that valuable treasure that valuable treasure that valuable treasure that existed was here existed was here existed was here existed was here with with with with me:me:me:me: the presentthe presentthe presentthe present
DREAM Escola Massana www.nutopia.es
Alice in Wonderland
StoryDREAM Escola Massana www.nutopia.es
Alice in Wonderland
DREAM Escola Massana www.nutopia.es
Product
Presentation
I like totake care ofevery single detail
DREAM Escola Massana www.nutopia.es
The power of custom pieces
Emotional connectionwww.nutopia.esDREAM Escola Massana
The power of custom pieces
Emotional connectionwww.nutopia.esDREAM Escola Massana
The power of custom pieces
Emotional connectionwww.nutopia.esDREAM Escola Massana
The power of custom pieces
Emotional connection
Ultrasound 4D
www.nutopia.esDREAM Escola Massana
The power of custom pieces
Emotional connectionwww.nutopia.esDREAM Escola Massana
Brand
There is a business philosophy behind
* Brand image* Customer proximity* Responsibility
DREAM Escola Massana www.nutopia.es
Brand
Brand image
I like my worklookingpretty
DREAM Escola Massana www.nutopia.es
Brand
Customer proximity
I like dealingwith people
DREAM Escola Massana www.nutopia.es
Brand
Responsibility
I don’t liketo dissapointmy customers
DREAM Escola Massana www.nutopia.es
Como oro en pañoEl lastre del consumismo
DREAM Escola Massana www.nutopia.es
Reinforcing the brand image
Shown in exhibitions
* “El vaso medio lleno”Work exhibitedin Reciclamadrid, november 2010
DREAM Escola Massana www.nutopia.es
Reinforcing the brand image
Shown in exhibitionsDREAM Escola Massana www.nutopia.es
Reinforcing the brand image
Shown in exhibitionsDREAM Escola Massana www.nutopia.es
Reinforcing the brand image
Shown in exhibitions
* “Fetitxisme”work exposed inL’Eròtica del Vidre, ACAV Mataró 2008
DREAM Escola Massana www.nutopia.es
Reinforcing the brand image
Shown in exhibitions
* “Enter code”work exposed in Joia i Vidre, ArtesaniaCatalunya, 2007
DREAM Escola Massana www.nutopia.es
Reinforcing the brand image
Shown in exhibitionsDREAM Escola Massana www.nutopia.es
Reinforcing the brand image
ICT to our service
* We can do it very well…But if nobody knows…Noone can enjoy what we do…
* Showing our work
DREAM Escola Massana www.nutopia.es
The website
ICT to our service
Our website wascreated in 2006www.nutopia.es
DREAM Escola Massana www.nutopia.es
Youtube
ICT to our service
We have60 videosand42.800 visitors
DREAM Escola Massana www.nutopia.es
L’Eròtica del vidre
DREAM Escola Massana www.nutopia.es
Blog
ICT to our service
www.nutopialand.blogspot.com
DREAM Escola Massana www.nutopia.es
ICT to our service
* Companionship* Inspiration* Information* Customers
DREAM Escola Massana www.nutopia.es
DREAM Escola Massana www.nutopia.es
To finish…
Thomas Alva Edison
“Those who say it’s impossible shouldnot bother those who are trying”
DREAM Escola Massana www.nutopia.es
Thank you!!
www.nutopia.esnutopia@nutopia.es
DREAM Escola Massana www.nutopia.es
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