doubleclick dynamics rematketing case study
Post on 09-Jan-2017
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Agenda•See Think Do Care•Customers care online•Case Study
Dynamic Creatives• Ad Formats• Logic of Product Impression• Special offers, promotions and sales• Content personalization
Ad Formats
Control number of displayed products Similar products Expanding product
informationTime limits forspecial offers
Ad Formats
Case 1: RetailAdWords vs DoubleClick Dynamic Creatives
- Cost per click decreased by 12%
- Conversion rate increased by 55%
- Conversion cost decreased by 53%
- Traffic decreased by 49%
Audience•Customer segmentation in DoubleClick•RFM - analysis•CRM - data
Compare the features of remarketing
The advertising budget
The cost of conversion
Number of sales
The average cost per click DoubleClick
+18%
The average conversion rate
+202%
СПАСИБОЗА ВНИМАНИЕСергей Романов
s.romanov@promodo.compromodo.ua
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