dose of digital fda pharma social media hearing testimony - corrective information strategy

Can a LACK of regulations improve the quality of healthcare information available online?

Jonathan RichmanDirector of Strategic Planning, Bridge WorldwideAuthor, Dose of Digital

Your Mission: –“Advancing the public health by helping to speed innovations that make medicines and foods more effective, safer, and more affordable.”–“Helping the public get the accurate, science-based information they need...”

FDA CODE TRANSLATION WWW INTERNET PROMOTION

A Massive Shift

2000 46% of US adults have

Internet access 5% have broadband access

25% look online for healthcare information

2009 74% of US adults have

Internet access 57% have broadband access

61% look online for healthcare information

Source: The Social Life of Health Information, Pew Internet, 2009

What They Find

41%

Source: The Social Life of Health Information, Pew Internet, 2009

What They Find

Source: Nielsen BuzzMetrics, Personal Communications

Nielsen BuzzMetrics total Healthcare discussions (~1,350 sites):

82,697 per day

1,840 per dayWebMD alone:

So What?

Source: Online Health Search, Pew Internet, 2006

“Three-quarters of health seekers do not consistently check the source and date of the health information they find online.”

This Information Has An Influence

Source: The Social Life of Health Information, Pew Internet, 2009

User generated content affects treatment decisions

PATIENT HEALTH IS AT STAKE

Patients Are Pleading for Quality Advice...

The joint/muscle pain is killing me. Can anyone help me?The joint/muscle pain is killing me. Can anyone help me?

...And Need Answers to Simple Questions

If I double the dose, would the blisters go away faster?If I double the dose, would the blisters go away faster?

I don’t think there’s any evidence...double your dose and see what happens.I don’t think there’s any evidence...double your dose and see what happens.

CAN PHARMA PLAY A ROLE?

The recommended dosage of VALTREX for treatment of cold sores is 2 grams twice daily for 1 day taken 12 hours apart.

The recommended dosage of VALTREX for treatment of cold sores is 2 grams twice daily for 1 day taken 12 hours apart.

The joint/muscle pain is killing me. Can anyone help me?The joint/muscle pain is killing me. Can anyone help me?

Longer durations of adjuvant hormonal therapy improve survival versus shorter durations.

A POTENTIAL COMPROMISE

A Compromise That Improves Patient Health

1. About your product only2. Short, consistent safety disclaimers3. Current prescribing information is your script4. Validate your answer is legitimate5. Catalog and periodically share with FDA

We'd recommend contacting your physician to discuss this right away.We'd recommend contacting your physician to discuss this right away.

Let’s find some middle ground and improve the quality of healthcare information available online

Special Thanks

Val Jones, M.D., CEO of Better Health, LLCSusanna Fox, Pew Internet & American Life

ProjectMelissa Davies, Nielsen BuzzMetricsEveryone else who provided me with

information for this presentation