dont speed campaign - ngos social cam paign for road safety
Post on 29-Jul-2015
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THE FASTER YOU SPEED AT NIGHTTHE HARDER YOU FALLSpeeding is old news. There is no new information to jolt people’s attention.
We want to reframe the ‘impact’ of speeding, give people new information for them to see speeding in a more dramatic perspective.
To give people a strong imagery of how devastating the impact
The speed will change according to the height of the building.
6TH
8TH
12TH
of speeding is, we equate it to the impact of falling or jumping off a building.
A real crashed bike will be displayed on the ground of the building with the message: “Crashing at 84km/h is like falling down from the 8th floor of this building”
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