dont speed campaign - ngos social cam paign for road safety

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THE FASTER YOU SPEED AT NIGHT THE HARDER YOU FALL Speeding is old news. There is no new information to jolt people’s attention. We want to reframe the ‘impact’ of speeding, give people new information for them to see speeding in a more dramatic perspective. To give people a strong imagery of how devastating the impact The speed will change according to the height of the building. 6 TH 8 TH 12 TH of speeding is, we equate it to the impact of falling or jumping off a building. A real crashed bike will be displayed on the ground of the building with the message: “Crashing at 84km/h is like falling down from the 8th floor of this building”

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THE FASTER YOU SPEED AT NIGHTTHE HARDER YOU FALLSpeeding is old news. There is no new information to jolt people’s attention.

We want to reframe the ‘impact’ of speeding, give people new information for them to see speeding in a more dramatic perspective.

To give people a strong imagery of how devastating the impact

The speed will change according to the height of the building.

6TH

8TH

12TH

of speeding is, we equate it to the impact of falling or jumping off a building.

A real crashed bike will be displayed on the ground of the building with the message: “Crashing at 84km/h is like falling down from the 8th floor of this building”