donald d. bradley paycation travel v.p. of marketing

Donald D. BradleyPaycation Travel V.P. of Marketing

• Vision• Motivate a Team• Sales Management• Opening Outlets

Builders Mindset

• Recruiting Vs Building• Core 3 Leadership Model• Building Styles• Culture

Builders Strategy

Building

Reading People are Ruling People

“Leaders are readers, and readers become leaders.’

What is your Vision

What do you visualize? Who does it include What are they like?

How do you get there? What is your game plan

Builders Mindset

Building Philosophy

Build Large Network of Outlets Build a large Base of Multi-

product Using Clients

Building Philosophy

Get more and more direct legs Get more people “Old and

new” plugged into big events

FOCUS

Sales

Fear or Rejection

IsolatedLimited Income

People are Turned Off

Understanding Sales vs.

Sales Management

Unlimited Income

Training & Hiring Others

Security/Override Others

Sales Mgt

Builders MindsetOpening up of outlets

•Largest beverage company in world•200 Countries (outlets)

•3500 beverages (multi-products)

Coca Cola makes sparkling beverages, diet and light beverages, waters, juices and juice drinks, teas, coffees, energy and sports drinks.

Builders MindsetOpening up of outlets

32,000 Stores119

Countries6 Continents

47 Million Customers

Globally daily

2.5 Million Served Daily 4.2 Million Served Daily

Big MacQuarter Pounder

Large Network of Outlets

Large Number of Multi Using Product Clients

Builders Strategy

•Recruiting Vs Building

•Core 3 Leadership Model

•Building Styles•Creating a winning Culture

Recruiting Vs Building

Recruiting

BuildingYou must have children before you can have grand children.

You must recruit, train, and develop the people that you spoonsor

Core 3

Identify

Relationship

Paint the Vision

Plug In

Duplicate

Developing Your Core

Documentation

LoyaltyCompetitive

Spirit

Hunger / Humility

Coachability

Characteristics and qualities of Core Member

Identify

•Need 3 Legs to be successful•Sponsor/Train/Retain•40 Key Leaders•Modeling/Training

Sell the Dream

Re-Sell the

Dream

Teach to Sell the Dream

Need Duplicatable System

CORE 3Builders Strategy

WIDE=PROFITABILITY

DEEP= SECU

RITY

Build Wide and Drive Deep

Culture

IMV

Eagle Weekend