donald d. bradley paycation travel v.p. of marketing

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Donald D. Bradley Paycation Travel V.P. of Marketing

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Page 1: Donald D. Bradley Paycation Travel V.P. of Marketing

Donald D. BradleyPaycation Travel V.P. of Marketing

Page 2: Donald D. Bradley Paycation Travel V.P. of Marketing

• Vision• Motivate a Team• Sales Management• Opening Outlets

Builders Mindset

• Recruiting Vs Building• Core 3 Leadership Model• Building Styles• Culture

Builders Strategy

Building

Page 3: Donald D. Bradley Paycation Travel V.P. of Marketing

Reading People are Ruling People

“Leaders are readers, and readers become leaders.’

Page 4: Donald D. Bradley Paycation Travel V.P. of Marketing

What is your Vision

What do you visualize? Who does it include What are they like?

How do you get there? What is your game plan

Builders Mindset

Page 5: Donald D. Bradley Paycation Travel V.P. of Marketing

Building Philosophy

Build Large Network of Outlets Build a large Base of Multi-

product Using Clients

Page 6: Donald D. Bradley Paycation Travel V.P. of Marketing

Building Philosophy

Get more and more direct legs Get more people “Old and

new” plugged into big events

FOCUS

Page 7: Donald D. Bradley Paycation Travel V.P. of Marketing

Sales

Fear or Rejection

IsolatedLimited Income

People are Turned Off

Understanding Sales vs.

Sales Management

Page 8: Donald D. Bradley Paycation Travel V.P. of Marketing

Unlimited Income

Training & Hiring Others

Security/Override Others

Sales Mgt

Page 9: Donald D. Bradley Paycation Travel V.P. of Marketing

Builders MindsetOpening up of outlets

•Largest beverage company in world•200 Countries (outlets)

•3500 beverages (multi-products)

Coca Cola makes sparkling beverages, diet and light beverages, waters, juices and juice drinks, teas, coffees, energy and sports drinks.

Page 10: Donald D. Bradley Paycation Travel V.P. of Marketing

Builders MindsetOpening up of outlets

32,000 Stores119

Countries6 Continents

47 Million Customers

Globally daily

2.5 Million Served Daily 4.2 Million Served Daily

Big MacQuarter Pounder

Large Network of Outlets

Large Number of Multi Using Product Clients

Page 11: Donald D. Bradley Paycation Travel V.P. of Marketing

Builders Strategy

•Recruiting Vs Building

•Core 3 Leadership Model

•Building Styles•Creating a winning Culture

Page 12: Donald D. Bradley Paycation Travel V.P. of Marketing

Recruiting Vs Building

Recruiting

BuildingYou must have children before you can have grand children.

You must recruit, train, and develop the people that you spoonsor

Page 13: Donald D. Bradley Paycation Travel V.P. of Marketing

Core 3

Identify

Relationship

Paint the Vision

Plug In

Duplicate

Developing Your Core

Page 14: Donald D. Bradley Paycation Travel V.P. of Marketing

Documentation

LoyaltyCompetitive

Spirit

Hunger / Humility

Coachability

Characteristics and qualities of Core Member

Identify

Page 15: Donald D. Bradley Paycation Travel V.P. of Marketing

•Need 3 Legs to be successful•Sponsor/Train/Retain•40 Key Leaders•Modeling/Training

Sell the Dream

Re-Sell the

Dream

Teach to Sell the Dream

Need Duplicatable System

CORE 3Builders Strategy

Page 16: Donald D. Bradley Paycation Travel V.P. of Marketing

WIDE=PROFITABILITY

DEEP= SECU

RITY

Build Wide and Drive Deep

Page 17: Donald D. Bradley Paycation Travel V.P. of Marketing

Culture

IMV

Eagle Weekend