doing the most with the least women\'s chamber of commerce presentation

Denise PatrickVP, Marketing and Creative ServicesMay 26, 2009

Doing the MostWith the LeastDoing the MostWith the Least

I am mad as hell and I am not going to take it anymore!

I am mad as hell and I am not going to take it anymore!

Question 1Question 1

?Have you increased your marketing effort in the current business environment?

Yes No

Question 2Question 2

?Do you have to do more with less?

Yes No

Do more with less

Situation AnalysisSituation Analysis

Everything has changed

Nothing is easy

You must be visible — not invisible

Time to rethink your strategy

You must be visible

Target / FocusTarget / Focus Get crystal clear on your target

customer (do research) The more specific the better Narrow your activities High frequency / high impact You must work harder and smarter

MessagingMessaging

Sharpen your messages

Be certain all employees understand

Implement them in all your tactics

High Impact / Low Cost TacticsHigh Impact / Low Cost Tactics

Networking Power mapping Media relations / reprints / digital Speaking / seminars E-mail marketing Engage / entertain / enlighten your

customers Stage targeted events Partner with others

Reach Out and TouchReach Out and Touch Early / often / deep Reinforce relationships Take no one for granted Fill your breakfasts / lunches /

drinks / dinners Develop new influencers

Reinforce relationships

Do Something DifferentDo Something Different Monthly lunch

Tasteful PR series

Musical night (TUTS)

C-level dinner

Unique gifts for clients

Do something different

SalesSales

Ask for referrals

Be bold

Have a unique approach

Develop a value strategy

Measure and Hold AccountableMeasure and Hold Accountable

Give things time, then measure

Hold all employees accountable

Spend and invest your dollars

You sharpen your sword

You do things you’ve never done

You are forced to be innovative

You sharpen your swordYour successes

are sweeter

You come back stronger... if you do the right thingYou come back stronger... if you do the right thing

Question 3Question 3

?Are you going to make changes?

Yes No

Q&AQ&A

About the PresenterDenise Patrick, vice president, marketing and creative services, is passionate about understanding and inspiring buyer behavior – just ask one of the 2,000 clients she’s served throughout her 18-year career. Denise is a respected consultant in marketing, advertising, branding and sales. She helps clients create persuasive message and motivate purchase through effective campaigns that truly integrate with sales.

Denise’s team has served a wide-range of clients including the Houston Community College, Halliburton, Moody Rambin, Huntsman, Shell Chemical Deer Park and many entrepreneurial clients, along with intrapreneurial divisions of large corporations. But her areas of specialty don’t stop there! Denise is a leader in marketing strategies such as brand messaging, intrapreneurial development, creative advertising and change management.

Denise is also passionate about spreading the gospel of marketing. She has taught business owners the fundamentals of marketing for more than ten years and has appeared in many educational forums, including Rice University and the Center for Entrepreneurship and Innovation at the University of Houston.

You can email Denise at dpatrick@piercom.com and visit Pierpont on the web at www.piercom.com, or in Houston call 713-627-2223.

Houston 713-627-2223 | Austin 512-448-4950 | Dallas 214-217-7300 | San Antonio 210-372-9200