does your startup need a us presence?

simon@frenzoo.com IteratingFun.com @simonhk

Simon Newstead@simonhk

Global game startups:Do you need a US

presence?

simon@frenzoo.com IteratingFun.com @simonhk

Millions downloads in USA

Developed in HK

Biz dev in USA & HK

simon@frenzoo.com IteratingFun.com @simonhk

Benefits of a US presence?

Publisher

Development

Game designAppstore marketing

PR

Funding

Monetization

Live Ops

Studio

Large benefit

Moderate benefit

No benefit

Key

simon@frenzoo.com IteratingFun.com @simonhk

Close to partners

simon@frenzoo.com IteratingFun.com @simonhk

Close to your market

simon@frenzoo.com IteratingFun.com @simonhk

Development in Asia

simon@frenzoo.com IteratingFun.com @simonhk

Some tipsAccelerators

•500 Startups, YC, Yetizen, Game Dojo etc

Networking•Conferences, Meetup.com, SV list, vendor events

Co-working spaces•Parisoma, YIL, Rocketspace, Hatchery, PlugnPlay etc

Living space•Startup Dorm, Factory 0, Airbnb etc

Company formation, accounting, immigration etc•Ping me…

simon@frenzoo.com IteratingFun.com @simonhk

Risks

• Visa situation•Varying level of difficulty

• Team collaboration can be hard (or worse)• Social / love / family life

•Prepare for sacrifices!• Can get expensive

simon@frenzoo.com IteratingFun.com @simonhk

Final note – US startups

• Can work in reverse•Overseas can be a great way to bootstrap

•Relocate HQ back when ready

•Example – 6Waves

simon@frenzoo.com IteratingFun.com @simonhk

Thanks!

simon@frenzoo.com@simonhk

Blog: IteratingFun.com