dmsso 2016 - the ultimate contact strategy by rebecca and victoria @marketingclub

CUSTOMER CONTACT STRATEGYThe UltimateVictoria Vickery & Rebecca Paterson

WRITE A T ITLE IN TH IS SECTION

Our Promise to ourCustomers

"Success seems to be connected with action. Successful people keep moving. They make mistakes, but they don't quit.”— Conrad Hilton

Boy Meets Girl….

It’s a Romance!

THEY NEED TO FIND YOU

THEY NEED TO LIKE YOU

THEY NEED TO WANT YOU

So how do we romance a customer?

AWARENESS CONSIDERATION DECISION PURCHASE

A Buyer’s Decision Process

AN INTEGRATED MARKETING CAMPAIGN

#GetOutside

The Reality

CHANNEL

IMPA

CTAN INTEGRATED MARKETING

CAMPAIGN

Integrated MarketingSEQUENCES

SEQUENTIALLY LAYERED ACTIVITY OVER TIME

IMPA

CT

AWARENESS CONSIDER DECISION PURCHASE

Integrated Marketing CampaignsWITH INTEGRATED MARKETING

SEQUENCES

CHANNEL

IMPA

CT

The Vicious Circle

And make sure they cross the line….

Planned The Journey for Your Prospects?

Wherever they start….

AWARENESS CONSIDER DECISION PURCHASE

…The end must be in YOUR sight.

…The end must be in YOUR sight.

A visitor will come to your website on average 8 times

before they buy

NEIL PATELQuickSprout, Kissmetrics

Direct Mail

Email

LinkedIn

Facebook

Sponsored Ads

Case StudyTRIAL OF A NEW SERVICE FOR BUSINESS OWNERS

The Results: In Sequence%

RES

PON

SE

TIME

1%

0

5%

3%

2%

Most Romances are Hard Work

V

Your Take-Away

Does every lead in your business have a beginning and an end?

Does it hit the 7-15 touch points sequentially?

Does your campaign optimise multi-channel?

A ‘No’ is NEVER a ‘No’.(Unless it is a No)

THANK YOU!• T @getallstar

Coaching Businesses in Marketing Formulas, Strategies & Techniques that work