dma email lifecycle events 2011: conversion - email marketing trends in 2011

Upcoming Trends in 2011:ConversionRiaz Kanani

Marketing Director, Alchemy Worx

Alchemy Worx• 100% focus on email marketing• 60+ email experts• Expert services provided in every

aspect of email marketing

A trend or two

Attribution and BrandingHow are you assigning credit for the conversion?

Mobile EmailHow prevalent is it within your list?

ATTRIBUTION AND BRANDING

Banner PPC

Email

SEO Purchase

+2 days

+8 days

+1 days

Which channel converted the sale?

87% of marketers/agencies misattribute credit

Why?

Relax..

The Nudge Effect

MOBILE EMAIL

Email moving beyond the desktop

81% growth in mobile email in past six months

Source: Return Path

Source: Campaign Monitor

Source: Litmus, March 2011

Smartphone OS Share 2015

Steps to take

• Analyse your list

• Unlikely you need to drop everything today

• But if redesigning anyway...

What to think about..

• Don’t sacrifice your desktop users

• Design with both in mind

• Don’t forget landing pages

• Think about fingers

• Try @media queries

@alchemyworx @riazkanani

rkanani@alchemyworx.com

020 7025 2112

Thank You.

Questions?