diy seo tips for small businesses from @face4business #ffblive

DIY SEO Tips for Small Businesses

Stacey CavanaghTecmark

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SEO is not the answer to all of your online marketing problems.

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But if your business goal requires more traffic (and relevant traffic) then it’s one potential solution

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If you don’t have budget to invest then you’ll need to invest time.

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But where should you even start?

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Things that need to happen first

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Things that need to happen first

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1. Defining goals

Things that need to happen first

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1. Defining goals

2. Researching audience, keywords and competitors

Audience Research

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http://goo.gl/YRloq7

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http://ubersuggest.org/

Get to grips with the basic principles

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http://moz.com/beginners-guide-to-seo

http://www.bing.com/toolbox/webmaster

https://www.google.com/webmasters/tools/

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https://www.analytics.google.com

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200+different rankings

signals

Laying excellent technical foundations…

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Adding useful, brilliant and unique content…

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Then building a big brand buzz around it through inbound links, social mentions and so on

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Start by getting a list of all pages on your site

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http://www.screamingfrog.co.uk/seo-spider/

Prioritise: Meta titles, descriptions and content

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Prioritise: Meta titles, descriptions

and content

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Put a plan in place to create on going content

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DIY Link and Engagement Acquisition Tactics

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Link acquisition isn’t about quantity alone

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And “manipulative” link techniques can get you in trouble.

https://support.google.com/webmasters/answer/66356?hl=en

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EGO BAITING!

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http://buzzsumo.com/blog/40-fears-that-keep-search-marketers-awake-night/

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Resources and Research

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http://www.thinkwithgoogle.com/articles/how-advertisers-can-extend-their-relevance-with-search.html

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Distribute images

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Share images on Flickr under Creative Commons

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And tell people how to attribute

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http://www.images.google.com

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http://www.imageraider.com

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Keep up to speed with change

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Recommended Readinghttp://moz.com/bloghttp://www.searchengineland.comhttp://www.searchenginewatch.comhttp://googlewebmastercentral.blogspot.co.uk/ http://www.inbound.org http://backlinko.com/ http://www.seobook.com/blog

Thank you

stacey.macnaught@tecmark.co.uk

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