disney in euro failure
Post on 12-Jan-2017
170 Views
Preview:
TRANSCRIPT
Why Disney failed in Europe?
Issues:-
1. Fewer visitors in winter .2. Change of name 5 times in pairs Disney land.3. Euro Disney 20 miles far from Paris.
Cultural issues:-
1.Americans spend twice as long in theme parks Than the French people.
2.Admissions fees costing tourists 30% more then Disney in America.
3.Banning the sale of all alcoholic beverages.
4.Serving American catered food menus.
5.Refusal to sell cigarettes and chewing gums.
top related