diseÑo de tecnologÍas y servicios para la base de la pirÁmide (caso frontlinesms)

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Inclusive technology and service design

In a connected world,

design begins

with

relationships

Relationships begin by meeting people

where they are

Why Mobile?

7.2 billion active mobile subscribers

3.6 billion unique users

SMS is the only platform that reaches them all

International Telecommunications Union, 2010

The world’s most used

data channel

is offline.

In the base of the pyramid,

innovation is important.

But not as important as

infrastructure, culture, or markets .

Infrastructure

Determines Feasibility

Markets Define Adoption

Trust Based on Context

Transparent and Simple

Communication

Simple Matters

Messaging is most used data format in the world – it can bridge educational and poverty divides through clarity and simplicity. Using messaging to connect with increases impact and

population size by billions.

0 20k downloads

The Size of Simple

Business Models to Drive Scale

Networked Scale

CLIENTS SMALL & MEDIUM

ENTERPRISES

NATIONAL & REGIONAL

ENTERPRISES

GOVERNMENTS & INTERNATIONAL

ENTERPRISES

Systems aren’t about

individual

organizations, they’re

about the

relationships

between them

Relationships are Networked

Communications Infrastructure

Networked Healthcare Zimbabwe Ministry of Health &

St. Gabriel’s Hospital, Malawi

Patients book appointments with

remote clinics before leaving home,

eliminating wait.

Clinics coordinate services and

resources more effectively, follow-up

with patients, and report diagnoses

to the Ministry of Health – detecting

outbreaks and tracking trends.

St. Gabriel’s handles twice as many

patients at half the cost.

The Ministry of Health runs a

national disease surveillance

program, covering 75% of the

country with weekly updates.

Interactive radio Search for Common Ground, Ghana

SFCG used Frontline to

enable community radio

stations to take questions

from listeners via SMS.

Listeners can text in their

questions and get them

answered live on the air.

Enabling stations to halve

the cost of listener

engagement.

Message-powered banking Honey Care, Kenya

Community based savings organizations

(SACCOs) use Frontline to enable

members to remotely deposit into their

accounts.

Deposit processing time was reduced by

85%, and average account balance

improved by 50%.

Message-powered education VSO Int’l., Papua New Guinea

VSO International used SMS to

deliver stories to schools in

remote areas where books were

scarce.

Stories and lesson plans were

delivered daily, and based on a

structured phonetics curriculum.

Students in the program were

twice as likely to meet literacy

standards for their age.

Networked Land Titling Mercy Corps, Bolivia

Mercy Corps incorporated

Frontline into a digital land

titling process for rural

farmers.

Land titles were delivered

40% faster and cheaper

under the program.

Land boundary locations,

agreement statuses, and

titling agency reports were

transmitted over SMS.

The Value of Simple

The most powerful

technology we have is

simply working together.

DESIGN Not for the People.

Not by the People.

With the People.

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ght ©

2014 p

or

Fundació

n C

OD

ESPA. Todos los d

ere

chos r

eserv

ados

GRACIAS

FOTOGRAFIA PROPUESTA O DE LA ORGANIZACIÓN QUE EXPONE (OPCIONAL)