disability employment & social media

Social Media and the

Disability Employment Sector

Dr Crispin ButterissCo-founderBang the Table

Tweet me… @crispin_btt

Include… #deau in the message

I am going to talk about how you can use social media to:

1. Tell your story to a bigger audience2. Listen harder to your clients3. Learn from each other4. Generate new relationships and leads5. Improve your productivity

WCAG 2.0 AA Compliance

www.visionaustralia.org.au

A key target of the National Disability Agreement is that people with disability…

‘achieve social inclusion’.

…the internet [is] a crucial aspect of this inclusion….

Who’s using social media?

Government of WA website

Of people aged over 15 with a disability have access to a computer at home.70

ABS (2009) Computer and Internet use by People with a Disability

Of young people living with disability used the internet in last 12 months.92%

ABS (2009) Computer and Internet use by People with a Disability

Amy Sequenzia

BloggerPoetHuman Rights AdvocateBoard Member

Living with Non-Speaking Autism

I am autistic, non-speaking. I am also labeled “low-functioning”. This label is a pre-judgment based on what I cannot do. It makes people look at me with pity instead of trying to get to know me, listen to my ideas.

Social Media User

I am autistic, non-speaking.

I am also labeled “low-functioning”.

This label is a pre-judgment based on what I cannot do.

It makes people look at me with pity instead of trying to get to know me, listen to my ideas.

The Lesson….

People living with a disability are just, if not more active online than the rest of the community.

It is seen it as a gateway to independence.via Scott Hollier

Of large Australian business have a social media presence.50%

Sensis (2011) Sensis Social Social Media Report

of businesses with an online presence use Facebook.80%

Sensis (2011) Sensis Social Social Media Report

Facebook

Twitter

Linkedin

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Large Medium Small

use social media to invite online comments, ratings or reviews.70%

Sensis (2011) Sensis Social Social Media Report

Who’s using social media?

Pretty much everyone.

Five ways social media can work for you.

You

Your Clients

Your Funders

Your Employer Partners

The BroaderPublic

Sharing information

You

Your Clients

Your Employer Partners

Gathering feedbackYour

Funders

You

Your Clients (and paying customers)

Your Employer Partners

Gathering feedbackYour

Regulator

You

You

YouYou

You

Improving practice

DEA

Generating Leads

You

Employer Employer

Employer Employer

Employer Employer

Improving productivity

Employee Employee

Employee Employee

Employee Employee

Take away’s…

Thank you for your attention

@crispin_btt