disability employment & social media
DESCRIPTION
Presentation to the Australian Disability Employment Services Conference. August 9th, 2012 - Melbourne.TRANSCRIPT
Social Media and the
Disability Employment Sector
Dr Crispin ButterissCo-founderBang the Table
Tweet me… @crispin_btt
Include… #deau in the message
I am going to talk about how you can use social media to:
1. Tell your story to a bigger audience2. Listen harder to your clients3. Learn from each other4. Generate new relationships and leads5. Improve your productivity
WCAG 2.0 AA Compliance
www.visionaustralia.org.au
A key target of the National Disability Agreement is that people with disability…
‘achieve social inclusion’.
…the internet [is] a crucial aspect of this inclusion….
Who’s using social media?
Government of WA website
Of people aged over 15 with a disability have access to a computer at home.70
ABS (2009) Computer and Internet use by People with a Disability
Of young people living with disability used the internet in last 12 months.92%
ABS (2009) Computer and Internet use by People with a Disability
Amy Sequenzia
BloggerPoetHuman Rights AdvocateBoard Member
Living with Non-Speaking Autism
I am autistic, non-speaking. I am also labeled “low-functioning”. This label is a pre-judgment based on what I cannot do. It makes people look at me with pity instead of trying to get to know me, listen to my ideas.
Social Media User
I am autistic, non-speaking.
I am also labeled “low-functioning”.
This label is a pre-judgment based on what I cannot do.
It makes people look at me with pity instead of trying to get to know me, listen to my ideas.
The Lesson….
People living with a disability are just, if not more active online than the rest of the community.
It is seen it as a gateway to independence.via Scott Hollier
Of large Australian business have a social media presence.50%
Sensis (2011) Sensis Social Social Media Report
of businesses with an online presence use Facebook.80%
Sensis (2011) Sensis Social Social Media Report
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Large Medium Small
use social media to invite online comments, ratings or reviews.70%
Sensis (2011) Sensis Social Social Media Report
Who’s using social media?
Pretty much everyone.
Five ways social media can work for you.
You
Your Clients
Your Funders
Your Employer Partners
The BroaderPublic
Sharing information
You
Your Clients
Your Employer Partners
Gathering feedbackYour
Funders
You
Your Clients (and paying customers)
Your Employer Partners
Gathering feedbackYour
Regulator
You
You
YouYou
You
Improving practice
DEA
Generating Leads
You
Employer Employer
Employer Employer
Employer Employer
Improving productivity
Employee Employee
Employee Employee
Employee Employee
Take away’s…
Thank you for your attention
@crispin_btt