digitization of cable industry

UTStarcom Proposed Solution for MSO

Market Driven Competition

• Growing base of DTH players- More than 2 crore 50 lakh subscribers– Leading players: Dish TV, Tata Sky, Digital TV, – Videocon D2H, Sun Direct

• Telecom Operators offering video based services

• Mobile is emerging as an option due to launch of 3G / BWA services– Mass adoption of smart-phones and rich

content/ information being made easily available

The Challenges for Cable Operators

• Revenues not increasing – market size shrinking• HFC is good for current analog transmission but

not future-proof to handle advanced services and technologies

• Push from government to achieve complete digital TV viewing by 2013– Will happen in four phases: Metros, tier I, II and III

cities

• Customers are demanding more and looking for a change– Expects interactive on demand services

Cable transmission in India is predominantly analog & limited to provisioning of broadcast TV channels only

Analog Picture- The current status

Head end/ MSO

Stream from satellite

The backbone of infrastructure- existing FIBER

Push from government to upgrade analog to digital

Plain vanilla layout of broadcast

It is time to change

• Bridging the digital divide– Filling the gap between people with very limited

or no effective access to digital and information technology

• Push from government to achieve complete digital TV viewing by 2013– Will happen in four phases: Metros, tier I, II and

III cities

• High demand for digital picture and audio quality– Offer more and beyond DTH offerings and

provide new age interactive tele-viewing services to customers

• Time to provide Triple Play services-data, voice and video to increase the ARPU

UTStarcom- Bringing Differentiation

• Global leaders partnering with Bharti Airtel, Sri Lanka Telecom, BSNL, MTNL in offering Interactive Video Services and Broadband solutions

• Undisputed leaders with maximum market share

• 5 out of 7 interactive video services and Broadband solutions contracts in India are with UTStarcom

• Offers easy to ‘deploy and maintain’ set-up– Easy to adopt and implement within the existing cable

module

• UTStarcom is working with the state of Goa and LCO in Mumbai & Delhi for deploying the network

UTStarcom Solution

Head end/ MSO

Stream from satellite

The backbone- Fiber

Interactive video servicesHospitality and Healthcare

Surveillance Solutions Video on Demand

Games on DemandDigital Signage

Offerings beyond digitalization

OLT

GEPON set-up: Bringing

interactivity

What does UTStarcom offers

IP backbone

PSTN

PS

LAN

Wi-Fi

RF TV

IP TV

Media Streaming

Center

CATV

1550nm

PBX

PAS

POTS

ONU

BBS 1000(OLT)

Solution of Enabling Data/ Voice/ Video(HDTV capability) for Providing Revenue Stream for Service Providers

Technology Development Roadmap to Maintain Differentiation and Leadership

Continues Cost Reduction Strategy

Phone, voice mail, conference, instant message, E-mail, newsgroups, video mail, video phone and video conference, Audio (music) , Video (movies), Games, Shopping, News, Travel, Education, Computer, “Microsoft Office” level applications, Other at Work/Home/School applications

GEPON

Why GEPON A Key to Success?

• Simplifies migration to new revenue generating services

• Cost effective service deployment– Simplified network architecture, eliminating

legacy protocols • End-to-end IP with no protocol conversion• Provides seamless integration with Ethernet

switch/router infrastructure

• Ideal access for Triple Play (IPTV) services and solutions

• Proven deployment success and easy to upgrade

• Ready for easy migration to NGN technology

What it Offers- Interactivity

• Video on demand• High definition and live TV content

on demand• Time Shift TV- Ability to pause,

rewind and fast forward• Language personalizing• Community TV• Information Services• Surveillance solutions • Daily promotions/ advertising/

events on display• Gaming platform• Other customized offerings

Video on Demand- Interactive Video Services

• On demand and high definition content– Enables customer to watch

preferred content on high definition mode at its convenience with full control on what to play and watch

– Provides full parental control; language preference

• Live TV– Viewers to enjoy real time TV

programs of channels and movies their choice with the remote control

CAPEX Model VS Hosted model for Interactive Video Services

• Capex Model - Amount spent to acquire or upgrade productive

assets (such as buildings, machinery and equipment, vehicles) to increase the capacity or efficiency of a firm for more than one accounting period

• Hosted Model – A business goal which seeks to reduce inefficiencies

and increase quality. Hosted Model is an arrangement in which a company outsources some or all of functions to a service provider

CAPEX Model VS Hosted model

Buying space

Work force to maintain it

Heavy investment

Too much to handle

CAPEXModel

CAPEX Model VS Hosted model

Offering by UTStarcomMore profit; Complete peace of mind

Hosted Model

There is still to offer…

Shopping With Your Remote

• Customers can shop favorite items from their living rooms • Safety on priority- No need to share credit card details

Surveillance Facilities to Offer

Simultaneously select multiple scenes for viewing/ security

Simultaneous Play, Fast-forward, Rewind, Pause the videos

Real time monitoring

Offering pop-up alarms in case of emergency

Make public announcements to inform mass audience

Electronic maps providing interface to GIS/GPS system

注意，有报警信号！

Multiple scenes to view for security

Pop up alarms

Electronic maps

Solutions for Hospitality and Healthcare- Another Dimension

• Provide interactive maps and travel video portal

• Time Shift TV• TV on Demand: On demand

Infotainment • Streaming high definition

content• On Screen Messages and

bills/invoices• Offer online shopping• Targeted advertisements /

promotions

Interactive Maps & Travel Video Portal

Forts

Beaches

Temple / Church

Local Markets

Restaurants

Casino

Places of Local Interest

Offer interactive information about places to visit, how to reach out and

when; delighting customers

Digital Signage to Offer

• Content can be exchanged more easily along with animations

• The signs can adapt to the context and audience

• Brings in interactivity

• Digital signage can offer superior return on investment compared to temporary and/or promotional signs made from other substrates

Gaming Platform to Offer

• Provides new entertainment option• Customers can play live games with others online• Maximizes the revenue• Adds value to the services being offered and creates differentiation

• Become end-to-end solution provider• Better performance/price ratio

– Lower price in comparing to the analog system• Designed for mid to large - scale deployment

– From 200 to millions of cameras• Carrier-class reliability• Single-layer or multilayer hierarchy architecture• Intelligent searching with GPS/GIS applications• Full support of MPEG-2/4 and H.264 & HD ready• Linear expansion by introducing new blade servers• 2x/4x/8x/16x fast forward and rewind for both playback and real-time

video• All IP-based architecture• Seamless migration /coexist from/with traditional analog network• Provide both IPTV and IP-surveillance service on same platform

Product Overview – Value PropositionReal Value Proposition- Win-Win For All

A World of BetterEntertainment

Thank You!