digital winners 2014: are traasdahl, tapad

© 2014 Tapad.

Telenor Expo

Unify Life Across Devices.

Drive Results.

Are Traasdahl

October 2014

2

Today’s consumers move

seamlessly across devices.

2 © 2014 Tapad.

In fact, up to 27 times every hour.

3

Purchasing

Across

Devices:

40% of

shoppers consult

3 or more

channels before

purchase4

Co-viewing:

40% of

tablet/smartphone

owners watch TV

with their mobile

device daily3

Device

Proliferation:

5.7 Internet-connected

devices per

household2

Let’s examine the data more closely:

© 2014 Tapad.

Sources: 1. NPD, March 2013; 2. Nielsen, “Cross Platform Report,” Q2 2012; 3. eMarketer, 2012; 4. Conlumino & Webloyalty, 2012.

Screen

Switching:

Digital Natives

switch screens

27x every

non-working

hour1

4

Put Simply…

© 2014 Tapad.

5

We are all

multi-tasking on

multiple devices

throughout

the day.

We are all

multi-tasking on

multiple devices

throughout

the day.

5 © 2014 Tapad.

6

While all this cross-device

connectivity is great for

consumers, it poses new

challenges for marketers and

publishers.

© 2014 Tapad. 6

7

Traditional marketing

technology depicts a

fractured view.

• Difficult to target users across devices

• Lack of cross-device analytics, attribution

• Broken content and commerce experience

for a consumer across screens

© 2014 Tapad.

Single-screen targeting solutions give a misleading,

incomplete view of consumer:

7

8

So how does Tapad

solve this problem?

© 2014 Tapad. 8

9 © 2014 Tapad.

10

Do Advertisers and Publishers Want Cross Screen? We are trusted

by half of the Fortune 500 Marketers and Agency Trading Desks:

© 2014 Tapad.

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AGENCY TRADING DESKS

Strictly Confidential

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