digital transformation strategies for enterprises: successful stories & how to make it happen

Digital Transformation Webinar DAVID APONOVICH, Acquia FELIPE RUBIM, CI&T FELIPE BRITO, CI&T December 3, 2014

We’ll talk about

→  Digital Transformation

→  Customer Success Stories

→  Steps you can take today

Digital has changed everything

Digital transformation is real →  Organizations are reinventing business models,

putting digital at the center of their business

→  Organizations are seeking new technology that supports this transformative vision

→  The Acquia Platform enables organizations to support digital transformation today and in the future

It’s time to think ahead

FELIPE BRITOBusiness Director, CI&T

With over 14 years of experience, Felipe leads multi-million and fast growing global Enterprise Agile engagements and oversees 350+ people in long-term partnerships with Fortune 500 clients. He has extensive experience working with Digital Transformation in the Consumer Goods, Financial and Life Science sectors.

DAVID APONOVICHSr. Director, Digital Experience, Acquia

David has worked in web content management and digital experience more more than 13 years. Before joining Acquia in 2014 he was WCM analyst at Forrester Research, and he spent nearly 10 years combined at a digital agency focused on WCM strategy and at a WCM software company as marketing director.

FELIPE RUBIMHead of Operations, CI&T

Felipe has worked on the design and development of dozens of high profile WCM based solutions for global organizations over the past 6 years. Prior to leading CI&T Asia Pacific operation in 2013, he led initiatives in Brazil and US, focusing on the technology and delivery aspects of CI&T's customers’ digital transformation.

Our presenters

→  141% 4 year CAGR / 3800+ customers / 500+ employees →  Over $118.6M raised led by New Enterprise Associates (NEA),

North Bridge Venture Partners, Sigma Partners, Tenaya Capital, and Amazon.com

→  Global: Boston, Portland OR, Washington DC, Toronto, UK, France, Benelux, Germany, Australia

Acquia, The Digital Experience Company

PARTNERS CUSTOMERS

AWARDS

Acquia, The Digital Experience Company

We are global with people in US, Brazil, Europe, Australia,

Japan and China.

Our excellence has been recognized by the market

with awards since our founding in 1995.

We are truly multi-cultural, an army of over 1,700 talented employees and their great

stories.

CI&T, Collaborate. Innovate. Transform.

→  Organizations that focus on customer experience are thriving

→  Companies with poor customer experience are dying

The Age of the Customer is here

Transformation is not optional

Source: Watermark Consulting, 2013

Digital Experience is now the brand

Digital Experience isn’t always so sexy

FASTERTIME-TO-MARKET

50%Reduced

time-to-publish

SOCIAL STRENGTH

500%Increase in

social sharing

MOBILEDEMINANCE

1 WEEKMobile traffic overtook desktop 1 week after responsive site launch

What does transformation look like?

300+Warner Music Group artist websites, 3 templates, total creative freedom

118+Interscope Records manages

artist sites, one platform

One central platform that delivers hundreds of unique expieriences

What does transformation look like?

$4.7MProjected 5-year savings

60%Reduced total cost

Massive cost savings

What does transformation look like?

60%Cost savings vs. old solution

Case studies

→  Multi-asset across different marketsCONSUMER GLOBAL PLATFORM

→  eCommerce meets ContentLUSH JAPAN

→  Fortune 100 Flagship Re-launchPHARMACEUTICAL GIANT

Digital Transformation Cases

Multi-Assets Across Different Markets

→  How can a team of 10 people manage 35 markets with 57 different languages?

→  What are the options to reduce investments on a platform to reach the most number of markets for maximum ROI?

→  Can we provide the best experience to the users, with fresh and appealing content that is changing constant?

Global Digital Platform – The Challenge

Achievements →  55+ sites - B2C Platform

→  15+ sites - B2B Platform →  14+ sites - Educational/

Engagement Platform

Cheaper & Faster →  10% year-over-year cost reduction

in projects and maintenance →  81% time-to-market improvement:

11 → 2 days for a new country

Platform first delivered in 2009 in Europe. Countries adoption grew steadily and partnership extended to critical sites across the globe as well as educational areas and sales force through mobile ordering

Global Digital Platform

eCommerce meets content

Japan rollout

Bringing Content+Commerce digital transformation to a global retailer

→  UK-headquartered cosmetic retailer focused on producing fresh handmade cosmetics

→  Established in 1994; 900+ stores in 51 countries

About Lush

In late 2013, Lush HQ started a journey to refocus its digital experience, to embody its values and to bring the store experience online, globally

Lush’s digital disruption

Lush’s digital disruption The store experience, online

→  Lush Japan was about to relaunch it's ecommerce experience

→  So it was chosen as part of the first markets to rollout the "Lush Distribution” after UK

Lush Japan

→  Scattered experience for content and commerce management, not mobile accessible

→  Old and limited technical custom solution on the front end

Lush Japan, old platform

→  Leverage platform built in UK as a Drupal Distribution Shorter and more cost effective than a from scratch approach

→  Customize specifics requirements to Japanese market without losing the unified brand experience

→  Translate and adjust UX per local characteristics →  Integrate with Japanese OMS backend and payment gateway →  Launch site by Oct 2014 in time for the holiday season

Lush Japan digital transformation results

→  A new lushjapan.com experience, yet connected to the global brand

→  Project took less than 4 months to complete →  Out-of-the-box responsive design

Lush Japan digital transformation results

The union of content and commerce on the same platform

Lush Japan digital transformation results

Lush Japan digital transformation results

Lush Japan digital transformation results

Lush Japan digital transformation back office

Lush Japan digital transformation back office

Lush Japan digital transformation back office

Lush JapanTakeaways

→  Rollout from a pre-built set of functionalities (Drupal distro) allowed a faster campaign launch

What Benefits

TIME TO MARKET

→ Lush Japan delivered experience revamp in < 4 mos. → New markets with low level customization can

potentially "hit the ground running"

→  Flagship digital asset still need certain level of customization to adapt to local needs

→  OMS integration →  Extra features and local experience →  Operation Management Team Experience

→  HQ Teams: Lush UK and Acquia →  Localization Teams: Lush Japan,

creative agency and CI&T Japan

→  Agility →  Avoid miscommunication →  Ensure Purpose is constantly in sync

→  Drupal as the right tool for the job →  Flexibility →  Open Source →  Open Standards

FLEXIBILITY

GLOBAL & LOCAL: ONE SINGLE TEAM

TECHNOLOGY

Fortune 100 flagship website relaunch

→  5 million users per year; 1700+ pages →  Legacy platform with 8+ seconds load time

→  Not mobile-optimized →  At least 2 weeks for a simple content change

THE CHALLENGE →  Enable the flagship website on all mobile devices →  Migrate the flagship website form the existing platform to a more sustainable solution

Fortune 100 flagship website relaunch

The Solution

→ Launched ahead of schedule

→ Less time for content curation → Site performance improvement

1 day 50%

35%

Faster

→ Mobile site visits increased

→ Average increase in duration of visit → Defects in production

Better

13.16%50%

Only 4

Cheaper

→ Savings in hosting

→ Savings in platform license → Savings in search appliance

$172k$30k

$40k

Are you ready to transform?

Acquia platform enables transformation Acquia helps organizations unite their business and technical teams as they transform to digital-first The Acquia Platform provides the software necessary to build and deliver extraordinary digital experiences faster The Acquia Experience The Acquia Experience is the intersection of the Acquia Platform and our commitment to Customer Success. We’ll educate you, map success, and ensure it on an ongoing basis

Traditional information technology

→  Siloed teams with different solutions delivering disjointed experiences

→  Disciplined (slow) processes for building and deploying digital experiences

→  Proprietary solutions whose technology evolves too slow

→  On-premise infrastructure with rigid & costly capital expenses

New business technology

→  Integrated teams with a shared solution delivering unified experiences

→  Agile (fast) process for building and deploying digital experiences

→  Open Source solutions that evolve at the speed of the web

→  Cloud-based infrastructure with flexible and lower cost operational expenses

What will it take to succeed?

Embrace all things digital to drive a great customer experience “How can you keep up with empowered customers? Be more digital. Your customers, your channels, and your competitors are digital. The future of your business is digital.” — FORRESTER RESEARCH

What will it take to succeed?

2 3 4

What will it take to succeed?

Four market imperatives in the age of the customer

Turn big data into business insights

Embrace the mobile mind shift

Transform the customer experience

Accelerate your digital business

Source: Forrester Research

1.  Be obsessed with customer centricity - plan and build for this reality

2.  Focus on unified brand experiences over scattered experiences

3.  Bring partners that can collaborate and challenge your strategy - not just acknowledge your strategy

4.  Choose a solution and a platform (not just a product) that embraces open source, increases reusability and keeps up with digital evolution

5.  Implement an agile practice for increased communication and feedback, especially across different markets

Five things you must do to start

Questions