digital tools for sports commissions and cvbs
Post on 05-Aug-2015
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Using Digital Tools to Bring Added Value to Events
Gary Schwake, President & Co-FounderVirtual Event Bags
Virtual Event Bags provides Event Organizers an online software platform that more efficiently delivers Sponsor and Event-related content to Attendees
FAST FACTS
❏ Founded 2010❏ Over 1,000 events using the platform❏ Endurance & sporting events, festivals, conferences, trade shows, etc
If events in your market ask for content from local businesses, how do you provide it?
QUICK POLL #1
❏ Printed coupons / goody bags❏ Email newsletters❏ Link to website❏ We don’t have a program❏ We don’t get asked
What tools do you use to deliver sponsor and event-related content?
Mobile App
QR Codes
Social Media
Event Bag
Website
Virtual Event BagAttendees access content before, during and after the event across multiple devices
Before
During
After
Does your Commission/CVB market your destination and/or events directly to visitors?
QUICK POLL #2
❏ Yes❏ No❏ Not now, but plan to do so
Value Added Benefit for
Landmark Events
Program for Smaller Events &
Tournaments
Build Marketing List With Integrity
Practical Applications forSports Commissions andVisitors Bureaus
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