digital strategy: costco wholesale store
Post on 13-Jan-2017
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Costco: Who Are We?We are a membership warehouse club, dedicated to giving our members the greatest prices on quality.
Target Audience• Gain attention in the younger generation• Improve social media to gain larger target audience
We want members who:• want the most savings• want items in bulk• care about quality and quantity
The Big IdeaSocial Media: Facebook, Instagram and Twitter#CWDEALSANDSTEALS
Facebook: • 1.3 million likes• Posts are often• Responds to customers
Twitter:• 21.5k followers yet has never
tweeted• Increase followers if used
Instagram:• 47.1k followers• Posts weekly
Campaign ToolsSEOs Keywords: Quality products and savings
Ad groups on Google: Advertisements Keywords: Savings, Quality, Long lasting, travel, cars, etc.
http://www.costco.com
Be valued. We promote from within.
Each Warehouse will have their own social media account
Social MediaInstagram, Twitter and Facebook
Using hashtags like #CWDEALSANDSTEALS on the social media and tagging photos, how they feel about products, how the feel about the store, quality of the items they have bought, on great deals and how much they saved.
Campaign Budget: One Year698 warehouses $30,000 for advertising team per warehouse
SEO: $1,600 per month
Pay Per Click (Google): $9,600 per month
Global Social Media (Corporate Level): $250,000
Total Budget Cost: $404,340
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