digital space engagement

digital spaceengagement

digital spaceengagement

INSTRUCTIONS TO NAVIGATING THE ENDLESS SOCIAL MEDIA UNIVERSE

✴ GO TO WHERE YOUR AUDIENCE IS

✴ GO TO WHERE YOUR AUDIENCE ISCHOOSE RELEVANT PLATFORMS FOR TOPIC & INTEREST.

✴ GO TO WHERE YOUR AUDIENCE ISCHOOSE RELEVANT PLATFORMS FOR TOPIC & INTEREST.

DON’T BE EVERYWHERE JUST TO BE EVERYWHERE.

✴ FIND & EMPOWER YOUR ADVOCATES

✴ FIND & EMPOWER YOUR ADVOCATESTHERE ARE PEOPLE WHO LOVE YOUR BRAND ALREADY.

✴ FIND & EMPOWER YOUR ADVOCATESTHERE ARE PEOPLE WHO LOVE YOUR BRAND ALREADY.HELP THEM SHARE THEIR STORIES & EXPERIENCES.

✴ FIND & EMPOWER YOUR ADVOCATESTHERE ARE PEOPLE WHO LOVE YOUR BRAND ALREADY.HELP THEM SHARE THEIR STORIES & EXPERIENCES.GIVE THEM MORE, DEVELOP THE RELATIONSHIP FURTHER.

✴ SEEK OUT CRITICS & INVOLVE THEM

✴ SEEK OUT CRITICS & INVOLVE THEMTHERE ARE PEOPLE WHO HATE YOUR BRAND & WANT TO VENT IT.

✴ SEEK OUT CRITICS & INVOLVE THEMTHERE ARE PEOPLE WHO HATE YOUR BRAND & WANT TO VENT IT.APPROACH THEM, ASK THEM WHY?LISTEN, IMPORTANTLY, SHOW YOU ARE LISTENING.

✴ SEEK OUT CRITICS & INVOLVE THEMTHERE ARE PEOPLE WHO HATE YOUR BRAND & WANT TO VENT IT.APPROACH THEM, ASK THEM WHY?LISTEN, IMPORTANTLY, SHOW YOU ARE LISTENING.KEEP THEM INFORMED, WHAT DID YOU DO WITH THAT INFORMATION?

✴ OPEN A DIALOGUE AND BE PREPARED TO LISTEN

✴ OPEN A DIALOGUE AND BE PREPARED TO LISTENIGNORING SOMEONE IS RUDE, DISRESPECTFUL & NOT EASILY FORGOTTEN.

✴ OPEN A DIALOGUE AND BE PREPARED TO LISTENIGNORING SOMEONE IS RUDE, DISRESPECTFUL & NOT EASILY FORGOTTEN.START A CONVERSATION, LISTEN & RESPOND IN A VALUABLE WAY.

✴ OPEN A DIALOGUE AND BE PREPARED TO LISTENIGNORING SOMEONE IS RUDE, DISRESPECTFUL & NOT EASILY FORGOTTEN.START A CONVERSATION, LISTEN & RESPOND IN A VALUABLE WAY.THIS IS HOW YOU MAKE FRIENDS WITH YOUR CUSTOMERS.

✴ CREATE A REASON TO ENGAGE

✴ CREATE A REASON TO ENGAGE

STATIC INFORMATION IS BORING.

✴ CREATE A REASON TO ENGAGE

STATIC INFORMATION IS BORING.WHY ARE YOU THERE & WHAT DO YOU WANT TO DO?

✴ CREATE A REASON TO ENGAGE

STATIC INFORMATION IS BORING.WHY ARE YOU THERE & WHAT DO YOU WANT TO DO?IS THE ANSWER SOMETHING YOU WANT, OR YOUR CUSTOMER?MAKE IT ABOUT THEM, NOT YOU!

✴ BE TRANSPARENT, OPEN & HONEST

✴ BE TRANSPARENT, OPEN & HONEST

THIS IS A BULLSHIT FREE ZONE.PEOPLE ARE SMART. SMARTER THAN YOU. DON’T SELL, TELL.

✴ BE AUTHENTIC & TRUE TO THE BRAND

✴ BE AUTHENTIC & TRUE TO THE BRANDDON’T WORRY ABOUT ‘on-brand’.

✴ BE AUTHENTIC & TRUE TO THE BRANDDON’T WORRY ABOUT ‘on-brand’.

WORRY ABOUT - IS THIS IS WHAT MY CUSTOMERS WANT/EXPECT/HOPE TO SEE FROM US?

✴ CONNECT, DISCUSS AND SHARE

✴ CONNECT, DISCUSS AND SHARE

GIVE YOUR AUDIENCE THESE TOOLS.

✴ CONNECT, DISCUSS AND SHARE

GIVE YOUR AUDIENCE THESE TOOLS.

WHAT ARE THEY GOING TO DO OR SAY? YOU CAN INFLUENCE RATHER CONTROL THIS.

✴ CONNECT, DISCUSS AND SHARE

GIVE YOUR AUDIENCE THESE TOOLS.

WHAT ARE THEY GOING TO DO OR SAY? YOU CAN INFLUENCE RATHER CONTROL THIS.

MODERATE, DON’T CONTROL

✴ KNOW THE ETIQUETTE

PRACTICE BEFORE YOU START.

✴ KNOW THE ETIQUETTE

PRACTICE BEFORE YOU START.

DON’T BE A FOOL BY USING THE PLATFORMS INCORRECTLY.

✴ KNOW THE ETIQUETTE

✴ THINK STRATEGY, NOT TACTICS.PRESENTATION BY:Marek Wolskislideshare.net/marekting

PICTURE CREDITS:HUBBLE TELESCOPE IMAGES.http://www.sacbee.com/static/weblogs/photos/2009/09/hubble-telescopes-latest-image.html