digital signage: highlights on italian market

businesstoValuewhy

digital signage

highlights on Italian Market

?

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Enhancing video communication to reach targeted people, in-store and out-door

Is digital signage really interesting ?

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Number of digital screens is expected to increase by 25% (CAGR) and reach 2.5 mln units in 2013

source: Popai Association

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In-store promotion affects clients’ willingness to pay, influencing decisions for 3 in 4 and increasing purchases by 12-25%

source: Nielsen survey

Is digital

signage a business?

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Worldwide, Digital Out Of Home advertising rose by 4.7% in June 2012. Also, in Italy internet and digital media reveals an increase in advertising - while other media don’t - and this trend is expected to continue in 2013

source: Nielsen Economic and Media Outlook

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so, how to develop your digital signage business, winning competition

Maybe, the real challenge is allowing your customers to reach their audience effectively, timely,

as their brand awareness and sales can benefit from this

?

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Turn-key solutions, mixing technology and

communication, can make the difference

Which component of digital signage are you focusing on,technology solutions or communication services

?

focus on communicationfocu

s on

tech

nolo

gy

Italian digital signage industry: main operators, 2011

‘smart agencies’

‘tech specialists’

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leaving effective signsinto the right audience

that’s digital signage

Digital technology is the instrument to deliver targeted information, promotion and advertising through a multimedia and engaging way of communicating

businesstoValueⓒGrigoletti Stefano

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