digital renaissance: three online strategies that will make or break i&r. matt kinshella,...
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Digital Renaissance: Three online strategies
that will make or break I&R. Matt Kinshella, 211info, Oregon
AIRS 2012, New Orleans, LA
http://www.flickr.com/photos/harshlight/
Matt Kinshella | matt@211info.org | @mkinshella
What if people desired to use an I&R website?
Matt Kinshella | matt@211info.org | @mkinshella
Matt Kinshella | matt@211info.org | @mkinshella
Keys to our Digital Renaissance
• Simply Personal• Hunting and Gathering• Socially adept
Matt Kinshella | matt@211info.org | @mkinshella
Technology is the easy part?
Matt Kinshella | matt@211info.org | @mkinshella
Motivate behavior vs.
Change behavior
Matt Kinshella | matt@211info.org | @mkinshella
Simply Personal
Motivate our desire for shortcuts.
Matt Kinshella | matt@211info.org | @mkinshella
A bat and ball cost $1.10
The bat costs one dollar more than the ball.
How much does the ball cost?
Matt Kinshella | matt@211info.org | @mkinshella
Matt Kinshella | matt@211info.org | @mkinshella
Matt Kinshella | matt@211info.org | @mkinshella
Matt Kinshella | matt@211info.org | @mkinshella
Ideas for I&R
• Personalized profiles • More visual• Many points to share in many places• Easy to add resources• Suggestions engines• Alerts
Matt Kinshella | matt@211info.org | @mkinshella
CurationMotivate our natural desire to
hunt and gather.
Matt Kinshella | matt@211info.org | @mkinshella
Matt Kinshella | matt@211info.org | @mkinshella
Why we curate
Matt Kinshella | matt@211info.org | @mkinshella
Curation is creation
Matt Kinshella | matt@211info.org | @mkinshella
I & R
Ideas for I&R
• Special events • Twitter• Email• Facebook• Change the database
Matt Kinshella | matt@211info.org | @mkinshella
SocialMotivate our desire to be part
of of a tribe.
Matt Kinshella | matt@211info.org | @mkinshella
Matt Kinshella | matt@211info.org | @mkinshella
Ideas for I&R
• Reward the super stars• Tell people how many records are
updated on average• Demonstrate value• Socialize the database
Matt Kinshella | matt@211info.org | @mkinshella
Check this out
• NirandFar.com• HeathBrothers.com• Nudges.org• Thinking Fast and Slow• BJFogg.com• Captology.stanford.edu/
Matt Kinshella | matt@211info.org | @mkinshella
Contact me
• matt@211info.org• Twitter.com/mkinshella• InciteSocialServices.org
Keys to our Digital Renaissance
• Simply Personal• Hunting and Gathering• Socially adept
Matt Kinshella | matt@211info.org | @mkinshella
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