digital renaissance: three online strategies that will make or break i&r. matt kinshella,...

Digital Renaissance: Three online strategies

that will make or break I&R. Matt Kinshella, 211info, Oregon

AIRS 2012, New Orleans, LA

http://www.flickr.com/photos/harshlight/

Matt Kinshella | [email protected] | @mkinshella

What if people desired to use an I&R website?


Keys to our Digital Renaissance

• Simply Personal• Hunting and Gathering• Socially adept


Technology is the easy part?


Motivate behavior vs.

Change behavior


Simply Personal

Motivate our desire for shortcuts.


A bat and ball cost $1.10

The bat costs one dollar more than the ball.

How much does the ball cost?


Ideas for I&R

• Personalized profiles • More visual• Many points to share in many places• Easy to add resources• Suggestions engines• Alerts


CurationMotivate our natural desire to

hunt and gather.



Why we curate

Curation is creation


I & R

Ideas for I&R

• Special events • Twitter• Email• Facebook• Change the database


SocialMotivate our desire to be part

of of a tribe.


Ideas for I&R

• Reward the super stars• Tell people how many records are

updated on average• Demonstrate value• Socialize the database


Check this out

• NirandFar.com• HeathBrothers.com• Nudges.org• Thinking Fast and Slow• BJFogg.com• Captology.stanford.edu/


Contact me

• [email protected]• Twitter.com/mkinshella• InciteSocialServices.org

Keys to our Digital Renaissance

• Simply Personal• Hunting and Gathering• Socially adept


digital renaissance: three online strategies that will make or break i&r. matt kinshella,...

Documents

mkinshella slide

r slide

database matt kinshella

adept matt kinshella

creation matt kinshella

change behavior matt

digital renaissance

ir reward