digital pr

Social media in a new digital media landscape

Fredrik PallinSpringtime

How does a digital media landscape affect companies and organisations?

Web 2.0 = shift of power

Webb 2.0 can help you

Webb 2.0 may upset you

What is social media?

Listen

Activate

Build

What can a company do?

Webb 2.0

Activate

BuildWebb 2.0

Listen

Passive

Listen

Activate

Build

Active

Webb 2.0

Listen

Activate

Build

Others arenas

Webb 2.0

Listen

Activate

Build

Your own

arenas

Webb 2.0

Listen

Activate

Build

Listen

Webb 2.0

This is why you should listen

Find your most important friends and enemies

Warning on upcoming PR-crises

Follow up campaigns - did we get our message out?

Source for new ideas on campaigns

Business Intelligence – competitors, products, trends, copyright

Consumer insights – a giant unmoderated focus group

Domino Pizza

Listen

Activate

Build

Activate

Webb 2.0

Activites - PR

Media list 2.0 Comment / discuss Blogg-meetings Seeding Hire bloggers

Personal bottle to 100 bloggers Positive response Purchasing and sales processes Sales incread with 100% in one year Wine bottle + Tesco Read more:

http://www.stormhoek.com/ http://www.flickr.com/search/?q=stormhoek

http://www.gapingvoid.com

Activate your target groups on Facebook

Activate your target groups in their own channels

Listen

Activate

Build

Build

Webb 2.0

Corporate blogs

Services

Campaign blog

Involve consumers

…in campaigns…

…or product development

Involve consumers

Acting on the targeted audience arenas

What social arenas can you act on?

Act where your audience is

Links from blogs

Pictures on Flickr

Facebook

Twitter

Youtube

The master example: Obama

What can we learn from Obama?

Tie your social arenas together

Social media newsroom

Summary

Internet is not a channel Don’t even think of controlling your brand

on the Internet Create arenas on the Internet for your

consumers Be active, long-term and transparent Dare to try!

Summary cont..

Corporates need to converse with customers where they are

Do not believe that customers come to your site, you need to get to them

Create a platform to operate in several arenas, simultaniously

Set up the goals, objectives, strategy and responsibilities for social arenas

Thanks for your attention

Fredrik Pallin fredrik.pallin@springtime.nu +46 708-114 115 www.twitter.com/pallin www.springtime.nu

People influence people