digital marketing tools webinar

1 Oxford Professional Education Group Ltd

Digital Marketing ToolsAdam O’Riley

Marketing Manager at The Nurture Group Network

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Introduction

DigitalMarketing

Tools

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Email

Email service provider

Great software for message automation

Customer segmentation and personalisation

CRM - loyalty schemes

Open and click through rate data

Welcome series

A/B Split testing | Time of Day | Subject line

Basket abandonment

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CMS

Magento integrates with Wordpress

Makes uploading product info and content easy

Bronto also plugs into Magento

Enabling basket and customer purchase data to be pushed into the email software

Exporting product sales so you know which products to push

Merchandising

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SEO

MOZ Page title tool

Keeps you within Google's character limits…

..helping you avoid trunc…….

Make sure you're getting high ranking keywords

Also the types of character matter

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Affiliates

Great tool for acquiring new customers

Extensive network of websites to suit any industry

Also can be good to testing markets and location

Tenancies, banners, roadblocks

Affiliate email listings

Need to be careful you don't give away too much margin

Allows you to promote your product/brand on external relevant websites

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Social

Automatically URL shortens

Management of your chosen social networks from a single location

You don’t need to keep logging in to different profiles

Monitor all chosen channels from one place

Schedule the posting of content to any of your channels

Adds analytics tracking code to all social posts automatically

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Question time..

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Thank you..

@adamoriley

adamoriley