digital marketing this week episode 21 - google analytics part 4: conversations

Episode 21: Google Analytics (Part 4)

Chris Mercer• Content Developer• Optimization Expert• Host of DMTW• Call me “Mercer”

Who Am I?

This Week’s Focus Topic…

Your Goal:

• Get ONE Idea

• Act On That ONE Idea

• Repeat!

“A Beginners Guide To Google Analytics”

(Part 4: What Results Am I Getting?)

Why Should You Care?Because Today You’ll Discover…

• How To Setup Goals

• Which Pages Are Converting

• How To Setup Ecommerce Reports

• What Traffic Sources Create Results

• And more…

Conversions: “What Results Am I Getting?”

Goals: Start Here!

How To Setup Goals

How To Setup Goals

How To Setup Goals

How To Setup Goals

How To Setup Goals

How To Setup Goals

How To Setup Goals

How To Setup Goals

Ecommerce: Requires Setup…

How To Setup Ecommerce

https://developers.google.com/analytics/devguides/collection/analyticsjs/ecommerce

How To Setup Ecommerce

https://developers.google.com/analytics/devguides/collection/analyticsjs/ecommerce

How To Setup Ecommerce

https://developers.google.com/analytics/devguides/collection/analyticsjs/ecommerce

How To Setup Ecommerce

https://developers.google.com/analytics/devguides/collection/analyticsjs/ecommerce

How To Setup Ecommerce

https://developers.google.com/analytics/devguides/collection/analyticsjs/ecommerce

How To Setup Ecommerce

https://developers.google.com/analytics/devguides/collection/analyticsjs/ecommerce

How To Setup Ecommerce

How To Setup Ecommerce

“Google” your shopping cart & “ecommerce google analytics”

Multi-Channel: All Steps Are Here

Attribution: To Find Your ROI

What Was Your One Idea?• Setting Goals?

• Ecommerce?

• Multi-Channel Funnels?

• Action Brings Results!

Click Here To Watch The Recording Of This Episode