digital marketing this week episode 20: google analytics part 3 - behavior

Episode 20: Google Analytics (Part 3)

Chris Mercer• Content Developer• Optimization Expert• Host of DMTW• Call me “Mercer”

Who Am I?

This Week’s Focus Topic…

www.SeriouslySimpleMarketing.com

Your Goal:

• Get ONE Idea

• Act On That ONE Idea

• Repeat!

“A Beginners Guide To Google Analytics”

(Part 3: What Actions Are My Visitors Taking?)

Why Should You Care?Because Today You’ll Discover…

• What Pages Your Visitors Viewed

• In What Order They Viewed Them

• What Pages Need Your Attention

• How To Find Leaks In Funnel

• And more…

Behavior: “What Actions Are Visitors Taking?

Overview: A Snapshot

Behavior Flow: Visualize!

Site Content: All About Pages

Site Speed: Where To Focus

Site Search: Insiders View

Events: Tracking Clicks

How To Customize Event Tags

http://gaconfig.com/google-analytics-event-tracking/

How To Customize Event Tags

http://gaconfig.com/google-analytics-event-tracking/

How To Customize Event Tags

http://gaconfig.com/google-analytics-event-tracking/

How To Customize Event Tags

http://gaconfig.com/google-analytics-event-tracking/

How To Customize Event Tags

http://gaconfig.com/google-analytics-event-tracking/

How To Customize Event Tags

<a href=“http://examplewebsite.com">Buy Now</a>

<a href=" http://examplewebsite.com " onClick="ga('send', 'event', { eventCategory: 'buy-button', eventAction: '10-offer', eventLabel: 'bottom-page'});">Buy Now</a>

No Tags:

With Event Tags:

How To Customize Event Tags

<a href=“http://examplewebsite.com">Buy Now</a>

<a href="http://examplewebsite.com" onClick="ga('send', 'event', { eventCategory: 'buy-button', eventAction: '10-offer', eventLabel: 'bottom-page'});">Buy Now</a>

No Tags:

With Event Tags:

How To Customize Event Tags

<a href=“http://examplewebsite.com">Buy Now</a>

<a href="http://examplewebsite.com" onClick="ga('send', 'event', { eventCategory: 'buy-button', eventAction: '10-offer', eventLabel: 'bottom-page'});">Buy Now</a>

No Tags:

With Event Tags:

AdSense: Integration

Experiments: Split Testing

In-Page Analytics: Click Data

What Was Your One Idea?• Event Tags?

• Landing Pages?

• Flow Report?

• Action Brings Results!

Join us for the live webinars (with expanded content), get recordings

of every episode, and have an “after show”

Q&A!

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