digital marketing on a budget
Post on 06-Aug-2015
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Digital marketing for tech companies.
@joshsteimleasean
79% plan to spend more on digital marketing.
Source: Econsultancy Marketing Budgets 2015 Report
Digital marketing for tech companies.
@joshsteimleasean
What about the 21% who don’t?
Digital marketing for tech companies.
@joshsteimleasean
10 ways to boost digital marketing with almost no time, no money.
Digital marketing for tech companies.
@joshsteimleasean
Mobile is a thing. A big thing.
Digital marketing for tech companies.
@joshsteimleasean
Global smartphone shipments
Source: Statista
Digital marketing for tech companies.
@joshsteimleaseanMobile data traffic, Asia-PAC, 2014-2019
Source: Cisco
Digital marketing for tech companies.
@joshsteimleaseanFeature phone and smartphone shipments in Asia, 2008-2020
Source: Jefferies & Company
Digital marketing for tech companies.
@joshsteimleasean
Global PC shipments, 2009-2015
Source: Gartner
Digital marketing for tech companies.
@joshsteimleasean
“PC sales fell to 12% of worldwide device shipments in 2015.”
Source: Gartner
Digital marketing for tech companies.
@joshsteimleasean
“Half of all YouTube traffic comes from smartphones and tablets.”
Source: YouTube CEO, Susan Wojcicki
Digital marketing for tech companies.
@joshsteimleasean
Asia mobile trends: - Cheap smartphones - Cheap broadband - Growing middle class
Digital marketing for tech companies.
@joshsteimleasean
Common mobile marketing mistakes.
Non mobile friendly site.
Problems: 1. Small text, hard to read 2. Thumb too big to click
on navigation. 3. Nav on left side (have
to reach thumb across whole screen).
Mobile friendly
Not mobile friendly
{
{Which would you choose?
Digital marketing for tech companies.
@joshsteimleasean
Tip #3: Google My Business.
Digital marketing for tech companies.
@joshsteimleasean
Keys to Success • Respond quickly • Include “HARO - [story request]” in subject line • Give them what they want, nothing extra • Give them what they want in the first sentence
Digital marketing for tech companies.
@joshsteimleasean
Tip #9: Write as an unpaid contributor.
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