digital marketing - content importance

Digital Content:Consumer Engagement

John Romano

Program ManagementNBA D-League National Try-Outs

Objectives & Goals

- 200 Players in 4 NBA Cities (NYC, CHI, HOU, LA)

- Boost Mobile: Sponsorship On-Site Activation

- Drive traffic to D-League Website via distribution channels (Social Media, Local Marketing)

Outreach & Results

- CTR: Approx: 50 users/day

- 4 Month recruitment prior to Summer Launch.

- Reached targeted goals and sponsorship satisfaction.

Co-Op Advertising & Marketing

- Static Banner placement via NBA & D-League Sites

- Liason between agency & NBA Marketing Dept.

- Content management for Landing Page & Registration site.

Consumer Trends

17% 18% 11%

31% 11%

(Social Network User Use for Sharing, July 2012) - Harris Interactive

10 %

Engagement Opportunities

Just Jared:- Popular Celebrity Entertainment Site• 11 million + unique visitors monthly

Buzz Feed: - Popular Digital Platform• CEO – Jonah Peretti (Co-Founded Huffington Post)

Hit Fix: - Popular Entertainment News Site• CEO – 1 million + users monthly

Medium: - Digital Publishing Platform• Platform still in developing stages.• Created by founders of Twitter.• Similar to sites such as Reddit

Content3

(Below is an illustration of presenting a creative topic via this medium.)

“People like linking to images that catch the eye AND provide valuable information.”

Content Should Be_____

Content Should Also Be…

C5 Complex

Clear

Concise

Consistent

Compelling

Committed

“You have to be committed to something you are passionate about.” – Chris Gardner

Remember To…

By: John Romano