digital immigrants stratfor age demo: – 51-55: 12% – 56-60: 23 % – >=60: 28% (!!) –...
Post on 17-Jan-2016
215 Views
Preview:
TRANSCRIPT
Digital Immigrants
• STRATFOR Age Demo:– 51-55: 12%– 56-60: 23 %– >=60: 28% (!!)– TOTAL: 63% above 50
• Age is not a factor, engagement is…
• Preferred method– Print out: 19%– Website: 29%– Email: 67% (!!)
Email = Social Network
Few online niches
Also – Funny videos , ex-professional topics (military, political)
Love to search
Direct mail still works for >50
• Get demo info• Get home address• Send direct mail• “Go online and join”• Stress safety and
security (ebillme.com)
Info gathering campaign
• Email campaign: ‘Give us your feedback’
• Fill out survey in Eloqua • Get a gift– Stress ball $1/ea– Bag print $1.30/ea– Office supply ?
• With gift in mail comes a postcard
top related