digital footprint@wse march13

Justino Lourenço

March,.2014

ISPGaya, V.N.Gaia, Portugal

http://www.slideshare.net/justinolourenco/

http://www.slideshare.net/justinolourenco/

Challenge

Please do help me, interact, make

your questions….

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Index of the presentation

Digital Footprint

Scenarios

Technologies

Solutions

What comes next?

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Digital footprint …

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Definitions A digital footprint is a trail left by interactions in a digital

environment; including the usage of TV, mobile phone,

internet and world wide web, mobile web and other devices

and sensors.

Digital footprints provide data on what has been performed in

the digital environment; and are used in behavioral targeting,

personalization, targeted marketing, digital reputation, and

other social media or social graphing services.

In social media, a digital footprint is the size of a person's

"online presence" measured by the number of individuals

with whom they interact. [Wikipedia, 25 Jan 2013]

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A shorter definition

A person's “digital footprint” reflects how he

or she actively participates in the digital

universe, including use of the Internet and

social networks, e-mail, cell phones, digital

cameras and credit cards.

(Source: http://securitysolutions.com/mag/digital_footprint_idc/)

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Is this fresh new concern? A big amount of personal data is distributed among several

heterogeneous Databases … many people think about it!

1994: George Orwell publishes the book “1984”;

1997: Wim Wenders directs the movie “The End of Violence”;

2007: Mary Madden, Susannah Fox, Aaron Smith and Jessica Vitak publishes the book “Digital Footprints”;

2009: Tony Fish publishes the book “My Digital Footprint”;

2013: NSA monitors people all over the world?

2014: Every month we find new vulnerabilities in mobile phones…!

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Conspiracy Theory ???

No ! Minimum knowledge will help me to

build the digital footprint that fits me ….

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Our concerns

In a daily bases, our life is full of interactions with the digital world….

How long do you use social networks in a normal day?

When you do a simple post, how many people can spread it / read it ?

Our digital interactions are not only based in Internet…..

Do you own a mobile device?

Do you have a Via Verde ID?

Do you have a credit card?

Do you have cable TV?

In how many data bases own information about you?

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Applications

CRM - Customer Relationship Management

Help companies to fit there offer to each client profile

Facebook

Adjusts the best adds in your FB profile

Youtube

Suggest the videos that you “perhaps” like more

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Scenario: Mobile Phone

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How is the association of a single

phone and its user?

Mobile ID – IMEI;

SIM.

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Where is my phone?

Is for sure near to a Communication

Tower (outdoor/indoor antenna);

Is my GPS on?

I am using any Location Based

Application ?

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Surfing the WEB

ISP controls the Internet Access:

Adjusts the traffic speed;

Allocates an IP address:

IP address can be traced to:

Find geographic position of the user…!

How? Check: http://www.iplocation.net/

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Surfing in Wireless LAN

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Ordinary daily scenario

After waking up, i start zapping on my cable TV;

While eating my breakfast - I surf on my tablet;

I am going to work, while my car (in the

background) is syncing some maintenance data

threw a 4G network;

During the trip I get caught by several traffic and

surveillance cameras;

I stop @ an ATM – I need cash;

I arrive at work, I use my NFC phone to check in;

I start the working day by checking email and

Facebook

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Any of you have “googled” your

own name? Try it ….

47 % of American users have at leas once

searched on the Internet their own name.

Five years ago the number was only 22%.

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Who profits with that?

The collected data can be used by the several players, in order

to redirect marketing attacks in a one-to-one approach ….

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How do we handle our personal

problem? Personal data spread in a non homogeneous form;

Worldwide replication;

Complex to be quantified;

Dynamically changing.

Some companies already earn money in Googlewashing…!

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Other Digital Footprint Scenarios

How the different technologies

that we use, collect our digital

footprint ?

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ATM

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Cable TV interaction

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Traffic Control System

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Via Verde

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More Internet tracks

Cookies approach;

Other surfing tracks;

Malicious software

Virus

Trojan

Social network activities.

Spontaneous data spreading

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Solutions

Digital behavior concerns;

PC / Smart Phone / Tablet always updated;

Virus scanner updated;

Strong Passwords;

Renew your password;

Don’t use always the same password…

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Do you want more security?

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Minimizing risks .

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Minimizing risks (II) Use of https:// .

Avoid untrusted sites.

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Evolution perspectives ?

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Internet is always changing ..

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What to expect? More technologies in our lives:

M-Health;

M-Learning;

M- Social interactions;

Smaller Hardware with more features (nanotechnology);

Green technologies;

Cloud storage;

Voice and movements recognition;

Smart Advice systems;

Decisions based in dedicated software / hardware;

Electronic money;

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Time to hide?

Can I run away from tech

development?

The technologies changes our daily

routines for better?

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Questions ?

Thank you for your time and

patience ..

Justino Lourenço – ISPGaya

http://www.linkedin.com/in/justinolourenco

jml@ispgaya.pt

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