digital fitness: the new brand imperative by charles vila of campbell's soup company -...
Post on 18-Dec-2014
221 Views
Preview:
DESCRIPTION
TRANSCRIPT
1
Digital Fitness:
The New Brand Imperative
Insight Innovation eXchange Conference
2
3
Baked Snacks
Healthy Beverages
Simple Meals
3
4
How do we engage with consumers in a meaningful & relevant way?
4
5
6
7
Integrated and integral to people’s lives
8
9
Digital is influencing the entire Path to Purchase
10
Digital Fitness is Essential
11
LifestyleChoice
12
EveryDayCommitment
13
It’s About Being Wired For Digital
14
And Avoiding Digital Dieting
15
PROVIDE NEW SOLUTIONS
ENGAGE & CONNECT
Changethe way we gather
insights
Anticipate future
TRENDS15
we must get
Get Digitally Fit
16
This Is Like Training For A Marathon
17
But We Need To
Run At A
Sprinters Pace
18
Digital Fitness:
The New Brand Imperative
Insight Innovation eXchange Conference
top related