digital disclosure

Digital Disclosure

October 1, 2009by Doug Lacombe, MBA

What is IR?

What is social media?

• Social media is an umbrella term for a wide variety of collaborative web-based software tools that encourage sharing and conversation

Social media basics

– Cocktail party metaphor – General categories of social

media sites are: • Social Networking (Facebook,

MySpace) • Video (YouTube, Vimeo) • Photos (flickr, twitpic) • Audio (podcasts on iTunes) • Blogging (hosted service

versus free consumer-grade) • Micro-blogging (Twitter,

Yammer)

Why bother?

Follow the audience

Follow the influencers

Blogs

Twitter

Wikis

Follow the money

Is it right for me?

Does SM fit your business?

Strategic framework

Tactical framework

• Brand• Understand• Monitor• Policy• Participate

PLOP

B.U.M.P.P.

Social Media Adoption Curve

education

observation

broadcast

participation

relationships

collaboration

social media experienceNovember 2008

1-way → 2-way

take value → add value

Brand-jacking

Examples

Resources

• communicatto.com blog for links to white papers, studies, slideshows (including this one),and more regarding IR and social media

Questions?

Doug Lacombe

doug@communicatto.com

www.communicatto.com