digital disclosure
DESCRIPTION
Presentation to Investor Relations officers, corporate secretaries, and lawyers on "Digital Disclosure", the use of social media by publicly listed companies. Sponsored by Valiant Trust, Kingsdale Shareholder Services, and communicatto.TRANSCRIPT
Digital Disclosure
October 1, 2009by Doug Lacombe, MBA
What is IR?
What is social media?
• Social media is an umbrella term for a wide variety of collaborative web-based software tools that encourage sharing and conversation
Social media basics
– Cocktail party metaphor – General categories of social
media sites are: • Social Networking (Facebook,
MySpace) • Video (YouTube, Vimeo) • Photos (flickr, twitpic) • Audio (podcasts on iTunes) • Blogging (hosted service
versus free consumer-grade) • Micro-blogging (Twitter,
Yammer)
Why bother?
Follow the audience
Follow the influencers
Blogs
Wikis
Follow the money
Is it right for me?
Does SM fit your business?
Strategic framework
Tactical framework
• Brand• Understand• Monitor• Policy• Participate
PLOP
B.U.M.P.P.
Social Media Adoption Curve
education
observation
broadcast
participation
relationships
collaboration
social media experienceNovember 2008
1-way → 2-way
take value → add value
Brand-jacking
Examples
Resources
• communicatto.com blog for links to white papers, studies, slideshows (including this one),and more regarding IR and social media