digital asset management for agencies

DAM for agenciesMake DAM part of your martech stack for strategic business growth

February 2, 2017

Nina Brakel-SchuttPresenter, Brand Strategist

YOUR WIDEN HOSTS

Jake AtheyPresenter, Director of Marketing

Unique challenges facing agencies

Source: Mirren Summit 2016

Unique challenges facing agencies

Source: Mirren Summit 2016

● Serves as a differentiator for agencies

● Helps organizations and agencies work better together

● Supports new business development for agencies and minimize non-billable hours

● Centralizes creative collaboration and communication

● Elevates agency innovation

TODAY’S AGENDA

We’ll talk about how DAM:

The three agency models for DAM

AGENCY MODELS FOR DAM

1 For the agency

+

Agency

DAM

● The system is branded for the agency

● Agency is the system administrator

● Clients can access the system, but the agency limits interaction via roles and permissions

○ Search○ View○ Download

AGENCY MODELS FOR DAM

1 Example:any agency who wants to...

● Manage their internal workflows, assets, and deadlines better

● Protect the intellectual property of clients (such as pharma, technology, or insurance)

● Focus on the security side, governance, or tracking to show they’re protecting their client’s assets

AGENCY MODELS FOR DAM

2

+

Agency

DAM

For the client

● Agency helps search for a DAM solution and the system is branded for the client

● Client owns the system and is the system administrator

● Client interacts with all assets, but agency interacts as a user (sometimes as an additional admin)

AGENCY MODELS FOR DAM

2 Example:any agency who wants to...

● Find a software solution for their clients

● Help their client’s marketing function be more efficient and productive

● Deliver brand consistency for their clients

AGENCY MODELS FOR DAMAGENCY MODELS FOR DAM

Dashboard system message

AGENCY MODELS FOR DAM

3

+

Agency

DAM

For the client, but the agency manages

● The system is branded for the client

● Agency is the system administrator

● Agency and client both upload and access assets, edit metadata, etc.

AGENCY MODELS FOR DAM

3 Example:any agency who wants to...

● Be a partner to their clients

● Help enforce the client brand(s)

● Find better ways to publish and repurpose the content they create for clients

● Do the heavy lifting for their clients (ease their load managing all the assets)

AGENCY MODELS FOR DAM

AGENCY MODELS FOR DAM

AGENCY MODELS FOR DAMAGENCY MODELS FOR DAM

AGENCY MODELS FOR DAMAGENCY MODELS FOR DAM

AGENCY MODELS FOR DAMAGENCY MODELS FOR DAM

AGENCY MODELS FOR DAMAGENCY MODELS FOR DAM

“We Love DAM!”

DAM as a team unifier

Working together

CreateCreativity isn’t a one-sided thing. It’s a team effort.

CollaborateAgencies shouldn’t be “in charge” of client assets, but

should work together with their clients.

Deliver DAM is a

catalyst for a two way street and

team unity.

DAM AS A TEAM UNIFIER

Without a DAM systemUse of multiple tools and workflows

● FTP

● Email

● Filesharing (BOX, Dropbox)

● Servers and shared drives

● CDs/DVDs

● Slack or other online communication tools

DAM AS A TEAM UNIFIER

How to know you need DAMThe tell tale signs

● Have large number of assets, can’t easily find or share

● Need to protect brand assets and control access

● Want to convert file formats on-the-fly

● Want to manage different asset or project versions

● Want release and expiration dates for assets

● Want to understand asset performance

DAM AS A TEAM UNIFIER

With a DAM systemThe great things you can do

● Open lines of communication

● A central content hub to plan, create, manage, publish, review, and analyze assets

● Total visibility of all assets

● Flexibility to repurpose and reuse assets across channels

● Brand consistency

DAM AS A TEAM UNIFIER

DAM as an agencydifferentiator

The value agencies offer

TitleCircle text goes here, should be

concise.

TitleCircle text goes here, should be

concise.

TODAYWhat does the agency offer

today?

CHANGEWill that offering stay the same or will it change?

FUTUREWhat systems need to be put in place today to deliver on the offering three years from now?

DAM AS AN AGENCY DIFFERENTIATOR

HOW? Safeguard your client’s assets in cloud-based DAM and help preserve and protect their brand. (solve the big pain points)

DAM AS AN AGENCY DIFFERENTIATOR

DAM AS AN AGENCY DIFFERENTIATOR

HOW?

DAM AS AN AGENCY DIFFERENTIATOR

Use DAM to plan, create, manage, publish, and analyze brand assets. Then clients can easily reuse and repurpose their brand investment.

DAM as a new business tool

HOW?

DAM AS A NEW BUSINESS TOOL

Segment pitches, concepts, and supporting materials for easy recall and reference via categories, metadata, collections, and portals.

DAM AS A NEW BUSINESS TOOL

10 people on a pitch

x =xFor 48 hours At $50/hr

480 non-billable

hoursor

$24,000

$

DAM AS A NEW BUSINESS TOOL

“Can I get the logo as a png file? Where is that new photo we just shot

of their CEO?”

Account Supervisor

DAM AS A NEW BUSINESS TOOL

“I can’t email the layouts because the

files are too big. I tried FTP, but it keeps

going down.”

“Can I get the logo as a png file? Where is that new photo we just shot

of their CEO?”

Account Supervisor

Art Director

DAM AS A NEW BUSINESS TOOL

“I can’t email the layouts because the

files are too big. I tried FTP, but it keeps

going down.”

“Can I get the logo as a png file? Where is that new photo we just shot

of their CEO?”

Account Supervisor

“Who has the job folder? We can’t leave

until Amy and Keith sign off on the last round of revisions.”

Art Director

Traffic Manager

DAM AS A NEW BUSINESS TOOL

10 pitches per year

=xAt $1,500

$15,000(that could be saved

with DAM)$

DAM for centralizingcollaboration & communication

DAM FOR COLLABORATION AND COMMUNICATION

Content Lifecycle

Produce

Plan Review

Manage

Publish

Analyze

The Widen Collective

Workflow

Templates

Assets

Portals

Insights

Planner

DAM FOR COLLABORATION AND COMMUNICATION

DAM FOR COLLABORATION AND COMMUNICATION

TemplatesWorkflow Assets

Visibility of all assets

DAM FOR COLLABORATION AND COMMUNICATION

TemplatesWorkflow Assets

Visibility of all assets

Know you have the final version

DAM FOR COLLABORATION AND COMMUNICATION

TemplatesWorkflow Assets

Visibility of all assets

Know you have the final version

Preserve + protect the brand

HOW?

DAM FOR COLLABORATION AND COMMUNICATION

DAM can facilitate key parts of the creative process (finding and sharing assets, reviewing and approving projects, and version tracking).

DAM FOR COLLABORATION AND COMMUNICATION

Adobe Creative Cloud Connector

Connect to the Widen Collective right from InDesign,

Photoshop, and Illustrator

DAM FOR COLLABORATION AND COMMUNICATION

Workflow

Streamline project collaboration, review,

and approval

DAM FOR COLLABORATION AND COMMUNICATION

Portals

Share your brand in a personalized way for different audiences.

An example of this would be...

● Agency custom in Sausalito

● Has one portal for MINI Partners to login and get assets for their marketing needs

● Another portal for BOTOX to access their agency-created marketing materials

● Agencies that want to showcase groups of assets that tell their customer’s marketing stories

DAM FOR COLLABORATION AND COMMUNICATION

DAM FOR COLLABORATION AND COMMUNICATION

DAM FOR COLLABORATION AND COMMUNICATION

DAM FOR COLLABORATION AND COMMUNICATION

DAM FOR COLLABORATION AND COMMUNICATION

DAM as an innovative tool

HOW?

DAM AS AN INNOVATIVE TOOL

Use Insights analytics to track embeds, shares, and downloads, then see/show which content is performing higher than others.

DAM AS AN INNOVATIVE TOOL

Access: https://p.widencdn.net/wfut2v

Carnival Cruise Journeys Video

DAM AS AN INNOVATIVE TOOL

Insights data showed that the Journeys video is the most shared and viewed asset in their DAM library.

When DAM is used as a core solution in your tech stack, agency and client teams can collaborate across the content lifecycle,

control the brand, and safely set assets free rather than hiding or hoarding them.

WHAT’S THE END BENEFIT?

Key takeaways

1Define your offering and distinguish yourself with DAM.

TAKEAWAYS

2Use DAM to unify teams and partners and make work more efficient, effective, and productive.

TAKEAWAYS

3Connect DAM to your people, processes, and business strategy for future growth.

TAKEAWAYS

4DAM is more than an image library. It’s a must-have production and intelligence tool.

TAKEAWAYS

Questions?

Q AND A

Contact:marketing@widen.com