df2u madrid. marketing cloud. josé yáñez

Salesforce Marketing Cloud

Jose Yáñez Marketing Cloud

The Dawn of the Digital Marketer

@jose_yanez jyanez@salesforce.com

Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.

The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site.

Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

Forward-Looking Statement

#1 Marketing Application

1 to 1 customer journeys Connect every interaction

Precision marketing Predict and personalize content

Every channel, every device Email, mobile, social, ads, and web

The Rise of the Connected Customer Redefining customer engagement

Cloud: Scale, performance, and real-time access

Social: New places to meet our customers

Mobile: Always-on, always-connected experiences

Data Science: Relevant and personalized interactions

IoT: Connected sensors, beacons, devices, and apps

Customer Success Platform

The Salesforce Marketing Cloud

Audience Content Personalization

The Salesforce Marketing Cloud

Ads Web Email Mobile Social Group Messaging

Apps Service

Sales

Community

Audience Content Personalization

Ads Web Email Mobile Social Group Messaging

Apps Service

Sales

Community

Audience Content Personalization

Customer Journey

The Salesforce Marketing Cloud

Engage at Every Step of the Customer Success Journey

Ads Web Email Mobile Social Group Messaging

Apps Sales Service Community

Advocate

Engage

Onboard

Acquire

Sell

Engage at Every Step of the Customer Success Journey

The Customer Success Journey

McDonald’s Increases Acquisition with Personalized Advertising

TV & mass media Personalized media at scale

Advertising Leverage your CRM data for ad targeting and optimization

Social & Mobile Ads Securely reach real audiences across devices

Integrated with Journey Builder 1 to 1 interactions across channels

Display Ad Networks Reach your customers anywhere

Facebook Ad

Advertising

Email Mobile Ad

Leverage your CRM data for ad targeting and optimization

The Customer Success Journey

The Customer Success Journey

Precor Sells More with Marketing Automation

Campaigns not aligned with sales

Pipeline generators

Pardot: B2B Marketing Automation at Precor Marketing helps teams sell

Generate and prioritize quality leads for gyms

Grow sales pipeline by improving lead quality

Calculate marketing ROI by connecting campaigns to sales

Integrated with Sales Cloud

The Customer Success Journey

Mattel Onboards Customers with 1 to 1 Journeys

Offline anonymous users Online, known users

Journey Builder: 1 to 1 Customer Journeys at Mattel Powering connected experiences with email, mobile, web, and ads

Map the shopper and user journey

Drive mobile app downloads

Connect physical toy to digital experience

Drive adoption and use of toys

The Customer Success Journey

Room&Board Engages Customers on Every Step of Their Journey

Disconnected episodic experiences

Holistic customer relationships

Predictive Intelligence: Personalization at Room&Board

“Complete your room” journey

Web Tagging Track anonymous and known web browsing behavior

Predictive Algorithms Personalize product recommendations

Native Content Blocks Drag and drop predictive content in Editor

The Customer Success Journey

AT&T Drives Advocacy with Social Media

Siloed social Integrated Marketing, Sales, and Service

Social Studio: Social Media Marketing Turn every customer into an advocate

Listen to all brand and product mentions

Route posts to the right business group

Participate in every relevant conversation

Solve customer service issues

Marketing Cloud Connect Create a 1 to 1 customer journey across the entire Customer Success Platform

Build Journeys for Every Cloud Sales journeys, service journeys, any journey

Point and Click Integration Integrate in just a few clicks

Continuous Data Sync Keep any standard or custom objects synchronized with Marketing Cloud

Email

Social

Advertising

Website

Mobile

Devices

The Digital Marketing Event of the Year

Atlanta, GA | May 10th - 12th, 2016

Announcing

thank y u