development trends for mobile platforms and its technology

Development Trends For Mobile Platforms And Its

Technology

Kristaps Skutelis (@krizdabz)krizdabz.lv, androids.lv, windowsphone.lv, dubstep.lv, bradajumi.lv

I want to play a game

Who is this guy?•Kristaps Skutelis (krizdabz)

•blogger (krizdabz.lv, androids.lv, windowsphone.lv, dubstep.lv, bradajumi.lv)

•technology enthusiast and early adopter

•certified IT Professional

Today I will talk about

•Global and local market situation (platforms, app stores, manufacturers)

•Mobile technologies from user perspective

•Emerging trends in mobile technology

Generations of mobile platforms

• “Legacy” platforms (Symbian, BlackBerry OS, BREW, Windows Mobile)

• “Next-generation” platforms (iOS, Android, webOS, Windows Phone, Bada)

• Handset sales are driven not by hardware features (“what the handset can do”) but the user interface and applications available (“what you can do with the handset”)

• Most important: ecosystem and network effect

“Dumb phone” era

“Dumb phone” era is not over yet

Situation in Latvia

124 000 smartphones (2011), 60 000 (2010), 30 000 (2009)TOP5 smartphones: iPhone 4, Nokia 5230, Nokia 5800, iPhone 3S, Nokia X6

Battle of App Markets

• Android Market: 600 000 apps, 10 billion downloads

• iOS App Store: 500 000 apps, 18 billion downloads

• BlackBerry App World: 50 000 apps, 1 billion downloads

• Nokia (Ovi) Store: 50 000 apps

• Windows Phone Marketplace: 40 000 apps

It was year 2000

It was year 2000

• Phones were used for calling, SMS and playing Snake

• Monochrome graphic, monophonic ringtones

• “Endless” customization possibilities (covers, LED, logos, ringtones)

• No mobile Internet, GPS, apps

It was year 2005

It was year 2005

• Color displays, polyphonic ringtones

• Mobile Internet (GPRS, EDGE, HSDPA, Wi-Fi)

• GPS, camera, video, music and some apps

Nokia today

• Moving away from Symbian (Anna and Belle)

• Maemo -> MeeGo -> ?

• Microsoft and Windows Phone

It was year 2009

It was year 2009

• Capacitive touchscreen, HVGA resolution, 3.2” display (~180 ppi)

• Android 1.6

• Problems, lags, freezes, but potential is huge

• Apps

It was year 2010

It was year 2010

• Bigger and better screens, WVGA resolution

• More memory, faster CPUs, better cameras (720p video)

• Evolution of Android (fragmentation, rooting/ROMs)

• Apps, apps, appps!!!

It is year 2011

It is year 2011

• Dual and quad core processors - more power (1080p video, 3D games)

• Android tablets (+ Kindle Fire, Barnes&Noble Nook)

• NFC, cloud computing/services

• Android 4.0

• Apps, apps, apps, appps!!!

Android today

• >225 million devices sold since launch

• >550,000 new Android devices are activated every day

• Android has about 48% of the smartphone market share

• ~2% of Android devices are tablets

• 2.2 Froyo (35,3%), 2.3.x Gingerbread (50,6%) devices

• Revenue comes from search

My experience with BlackBerry and Windows Phone

My experience with BlackBerry and Windows Phone

• Great messaging

• Metro UI is interesting and something new

• Microsoft services & products

• No localisation

• Problems with apps

• Problems with devices

• Nokia + Windows Phone = ?

And one more thing...

And one more thing...

• Example where closed system is better than open one

• User experience (people like simple and neat things)

• People buy simple and neat apps

• I don’t have an iPhone... yet

Trends

• Utilize the power of interconnected modern mobile devices

• Everything social

• Cloud and content services

• HMTL5

• Voice recognition

• Mobile payments (NFC)

• Augmented reality

Thank you!

• Kristaps Skutelis (@krizdabz)

• krizdabz.lv

• androids.lv

• WindowsPhone.lv