developing and implementing a social media strategy with a decentralized talent acquisition team...

Developing and Implementing a Social Media Strategy With a Decentralized

Talent Acquisition Team

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Overall Recruitment Marketing Strategy

GoalsTo connect and engage with our candidatesEducate them on our career opportunitiesEncourage them to either contact a local recruiter or visit our

careers sites to learn more and ultimately apply

Decentralized/Hybrid Approach Corporate StrategyLocal implementation

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Enterprise Recruitment Social Media Strategy

How does Enterprise reach these goals?By starting and continuing conversations through our careers’

social media channels.

With the assistance of:Talent Acquisition Professionals Social Media Ambassador group Operational employees Candidates

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Social Media Strategy

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Facebook

• Facebook.com/EnterpriseManagementTrainingProgramo Global pageo Timeline formato Careers Tileo Consistent updates with unique,

varied contento Global content for all countries of operationso Geo-targeted updates for local information

o Facebook.com/Enterprise Rent-A-Car Jobs Europeo Local page for Europeo Content specific to Europe

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Facebook-Corporate

Content CreationTimeline format

Status updates following 5 themesFan interactionVideo content Photos

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Facebook: Local

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Facebook

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Twitter-Corporate

@GoEnterpriseMainly used as a site that posts open positions, with hashtagged keywords for search resultsJobs drive to specific job openings at Enterprise

@EHCareersGOGlobal careers feedMainly used to communicate with candidates, retweet relevant contentTweet about all campus visitsMore informational tweetsConnect with Career CentersRetweet your tweets

@ERAC_JobsLocal feed for careers in UK and Ireland

Individual recruiter feeds or group feeds

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Twitter-Local

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Twitter-Local

Sample local information to Tweet:ERP HiresCommunity Involvement/ EventsGroup FunOpportunitiesCampus visits: Pictures at campus visitsPresentationsEmployee Recognition

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LinkedIn

• Enterprise Holdings Page 5,500+ followers No Careers Tab

• Enterprise Rent-A-Car Page 21,000 followers Careers Tab with Banner Ad, YouTube

Video, Benefit Information

• Working to link pages and create other brand pages

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JobMagic

iCIMS productSync to Facebook, Twitter and LinkedIn ProfilesAvailable to all employeesSet up auto job posts for each siteSources ERP hire to the referring employee

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JobMagic: Share Jobs

Can designate post frequency by site

Can manually post jobs

JobMagic is an alternative that has no cost

Available to all employees

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YouTube

Youtube.com/user/EnterpriseRAC

Primarily a corporate channel, not just recruitment-specific

Some recruitment-specific videos are posted, however

Videos are posted on Facebook, LinkedIn, Career Site and more

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Enterprise – Glassdoor

Enhanced Employer Profile

Detailed Company InformationVideos and PhotosJob PostingsSocial Media FeedsReviews from former and current employees

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Additional Resources

On-Campus:Encourage students and candidates to become a fan of the page

QR codes, career fairs materials/conversations, career center officespresentations and interviews

Stay Connected display includes our Careers Facebook and Twitter QR Codes and personal QR Codes to TA LinkedIn and Twitter profiles Use Careers Facebook QR codes at the end of presentations to connect with students

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Thank you!Marie Artim

Vice President, Talent AcquisitionEnterprise Holdings

Marie.M.Artim@ehi.com@MArtimEHI

Linkedin.com/in/marieartim