developing across the continuum of intel...

Developing Acrossthe Continuum of

Intel Platforms

Translating Creative Visions

into Experiences

On Intel Architecture

IA is Expanding Across Devices Giving Software Developers a Larger Footprint

DesktopLaptop Enterprise

Server

High-

Performance

Computing

Internet

Data Center

HandheldCE Embedded Netbook

INTERNET-CONNECTED DEVICES MAINSTREAM SERVERS

Tools For Every Stage of Development

Delivering on Our Promises: Parallel Tools for Client Developers

EMBEDDEDAND MOBILE

NETBOOKS, LAPTOP, DESKTOP

SERVERS AND WORKSTATIONS

CLUSTERS

~1000Downloads per Day!

“Thanks Intel, you guys rock! I have an image processing GUI app that… was running quite slow. So I decided to give Parallel Amplifier a run…it pointed me to the right source line…and voila our app is now almost 10 times faster.”

Dat ChuResearch AssistantComputational Biomedicine Lab, University of Houston

Carl JacobsonVice President, Marketing

Cakewalk

2001 2003 2005 2006 2008

• Increased Power

• More Creative Tools

• More Tracks

• More Effects

• Lower Latency

• Higher Audio Quality

=

BETTER MUSIC

TOGETHER: POWERING CREATIVITY

The Future of Intel Tools

Embedded Devices OfferHuge Volume Opportunity

DIGITAL SIGNAGE IN-VEHICLEINFOTAINMENT

DIGITAL SECURITYAND SURVEILLANCE

IP MEDIA PHONES

26% 17% 50% 71%

*Source: North Star Research, TRG &IMS, MMI&ABI, InStat Research

Annual Growth Rates from 2009-2015

Scot MorrisonSenior Vice President and General Manager

Wind River

The Past: A Brief Look Back

Acquired by Intel, 2009Wind River Formed, 1981

1980s 1990s 2000s

VxWorks Debut 1987

Tornado Debut 1995

Wind River Embedded

Linux 2005

Wind River Workbench and

ScopeTools Debut 2005

Wind River

On-Chip Debugging

2000Technology Milestones

MarketSuccesses

Wind River

Hypervisor

2009

Wind River

Test Management

2007

Over 100 Million Deployed Devices

Over 350 Million Deployed Devices

Over 1 Billion Deployed Devices

INCREASINGCONSTRAINTS

MULTICOREADOPTION

CONNECTIVITY SAFETY ANDSECURITY

Performance

Footprint

Power Management

Boot Time

Determinism

Optimized Silicon

Safety Certification

Security Certification

Mixed Safety Levels

Multiple Independent

Levels Of Security

(MILS)

Globally Connected

Wireless/Wi-fi

Mobility

USB / Bluetooth

Unicore To Multicore

System Consolidation

Multiple OS Platforms

And Middleware

Virtualization

Offloading

Multicore-Aware Tools

The Present: Today’s Device Landscape

The Future is Now

0

50

100

150

200

Q4 2007 Q1 2008 Q2 2008 Q3 2008 Q4 208 Q1 2009 Q2 2009

Total Users Returning Users

Tackling Visual Computing

Growth of Visual AdrenalineThousands of Users

182k Users!

Launching: Intel Media Software Development Kit

Expanding into Small Form Factors

HandheldCE Embedded Netbook

INTERNET-CONNECTED DEVICES

Laptop Desktop

MAINSTREAM

Enterprise

Server

High-

Performance

Computing

Internet

Data Center

SERVERS

Double Digit Growth in Expanding Markets

-

20

40

60

2007 2008 2009 2010 2011 2012 2013

Netbook Forecast(millions of units)

Source: IDC, June 2009

0

175

350

2008 2009 2010 2011 2012 2013

Converged Mobile Device Shipments(millions of units)

Source: IDC, May 2009

18%Annual Growth

(2009-2013)

19%Annual Growth

(2009-2013)

New Usage ModelsFor Atom-based

Devices

John ThodeVice President, Small Consumer Devices

Dell Corporation

Mark ShuttleworthFounder and CEO

Canonical

The Intel® Atom™ Developer Program

Ian Ellison – TaylorGeneral Manager

Client Platform and ToolsMicrosoft Corporation

CLOUD

Developers + Service Providers

David WadwhaniGeneral Manager, Vice PresidentAdobe Corporation

“We expect the Intel Atom Developer

Program will be a great opportunity

for the Flash Platform community

developing on Adobe AIR to monetize

their AIR applications.”

Adobe® Air® Supporting the Intel® Atom™ Developer Program

The Functionality of the Intel Developer Program

• Helps developers driveInnovative applicationsand usage models forend users

• Provides tools, SDKsand Community Support

• Automatically Validate applications

• Worldwide distribution

• Marketplace to Monetize Their Code

appdeveloper.intel.com

Not Your Everyday Developer Program

* Other names and brands may be claimed as the property of others

Software at Intel

is all about

Developers