developing a successful social media strategy
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Developing a Successful Social Media Strategy
Carol Webster
President, Cassel International
Why Use Social Media?
• WILDFIRE• Brand awareness• Customer
– Relationships– Connections– Engagement
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www.searchenginejournal.com
Social Media Revolution 2011
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Local Listings/Search Engines
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Getting Started with Linked In
• Develop a complete profile• It’s all about connections!
– Use Linked In interfaces with Outlook, etc. to find connections
• Post interesting materials (brochure,presentation)
• Ask for recommendations,testimonials and referrals
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Linked In Tips and Tricks• Emphasize business offering in your
profile• Join groups, follow conversations
(discussion boards)offer solutions
• Company pages• Targeted text ads
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Sample of Linked In Groups
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Getting Started with Facebook
• http://www.facebook.com/pages/create.php
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Use Facebook’s Business Guide
Facebook Tips and Tricks• Engage your fans
– Polls, questions, “like” requests
• Use photos and video• Host targeted contests• Target your status updates
geographically• Facebook Ads• Facebook Deals (check-in)
Source: Small Business Trends9
Getting Started with Twitter
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• Use Twitter’s Guide for Business• Sensible name (consider geography)• Complete profile• Visual branding• DO
• Share, listen, ask, respond,reward, demonstrate know-how
Twitter Tips and Tricks
• Use Twitter’s Advanced Search
• Find industry “peeps” t o connect with - Tweepz
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Source:
Tweepz
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Getting Started with YouTube
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• YouTube is No. 2 search engine online• Picture is worth a thousand words!• “Name and claim” your channel• Complete your online description• Link to your other
“online properties” (website, social networking sites)
YouTube How-To Videos
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YouTube Tips and Tricks
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• Auto-play video• Select appropriate keywords and tags• Consider YouTube keyword search ads • Evaluate Promoted Videos (CTA) ad
program (https://ads.youtube.com/index)• Be creative
Source: www.fastcompany.com
Google +
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• Add +1 button to • Website• Google AdWords
Adding a +1 button
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http://www.google.com/webmasters/+1/button/
Biggest Social Media Mistakes
• Don’t – Dive in without a plan– Do too much too soon– Have an incomplete profile - BRAND– Toot your own horn too often– Ignore negative comments or
feedback– Stay away
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Best Social Media Practices• Be Customer-centric!
– Help– Listen– Engage!
• Be a “thought leader”• Show your company’s personality!• Unify marketing activities• Continually evolve
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Managing Your Social Media
• Managing social media takes TIME– Smartphone– Empower trusted
employees– Intern– Link networks– Schedule time
daily
• Tools to help– Roost
• Scorecard• Audience Distribution
– Hootsuite– Tweetadder– Tumblr
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KISS
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