destination marketing & social media

Destination Marketing &

Social Media

Texas Independence Trail Region

11th Annual Texian Rally

January 26, 2011

Today We’ll Cover …

• What to say

• Best practices

• Some new things to try

• Q & A

It’s Not Just for Little Susie

The ROI of Social Media

General Benefits of Social Media

• It’s FREE!

• Builds deeper relationships

• Increases brand awareness

• Broadens your network

• Helps SEO

• Increases website traffic

• Can help reach journalists/media

• Empowers fans to be viral ambassadors for your brand

Source: Social Media for Tourism Pros

What To Say

So What Do I Say?

• Customer FAQs

• Tutorials

• Company/industry news

• Events you’re attending

• Your own content

• Content from others

• Observations

• What you’re reading or watching

Rules of Engagement

• Listen more than you talk

• Remember: It’s about them, not you.

• Always “listen” and interact/engage

• Provide value (be helpful)

Source: Social Media for Tourism Pros

Formula for Success

70 20 10

Source: Social Media for Tourism Pros

Formula for Success

• 70% of content = value-added, audience-based & not about you at all

• 20% of content = spontaneous interaction with followers, fans, or friends

• 10% of content = unabashed self-promotion

70 20 10

Source: Social Media for Tourism Pros

Share Helpful Information

Share Helpful Information

Attaboys

Things To Do

Highlight Local Businesses

Highlight Local Businesses

Make Exclusive Offers

Tie Into Holidays

Polls and Contests

Be the Concierge

Ask & Answer Questions

Best Practices

Have a Compelling Bio

Have a Compelling Bio

Link To Everything …

… on Everything

Create a “Terms of Use” Statement

Create Group Rules

If you agree to these rules, you can join the groupOnly post pictures to this group for which you own the original copyright or are in the public domain.

All pictures posted to this group may be used by the Colorado River Trail in its various publications, both print or online (including social media). We will credit you as the photographer on any photo that we use.

Only photos depicting the Colorado River Trail region will be accepted. We reserve the right to reject submissions to our Flickr group displaying content we deem to be inappropriate or offensive without prior warning. The Colorado River Trail reserves the right to update the Group Rules.

Use Personality

Use Personality

Use Personality

Use Dynamic Content

Use Dynamic Content

Promote Events

Use Favorite Pages

Tag on Facebook

Hold Contests & Promotions

Hold Contests & Promotions

Get Great Photos with Flickr Groups

Get Great Photos with Flickr Groups

Create Twitter Lists

Create a Social Media Directory

New Things To Try

Social Couponing

Social Couponing

Social Couponing

Social Couponing

Location-based Apps

Location-based Apps

Location-based Apps

Location-based Apps

Gowalla Contests

Gowalla Contests

Foursquare Scavenger Hunt

Foursquare Scavenger Hunt

Where To Find Me

Old School:• Phone – 512.473.3513• E-mail – sarah.page@lcra.org

New School:• Twitter - @ColoradoRiverTr (work), @pagetx (personal)• Facebook – http://www.facebook.com/ColoradoRiverTrail• Flickr – http://www.flickr.com/groups/ColoradoRiverTrail• Foursquare – http://foursquare.com/pagetx• Gowalla – http://gowalla.com/users/pagetx (personal), http://gowalla.com/users/ColoradoRiverTrail (work)