designing for humorous experiences

Chelsey DelaneySenior User Experience Consultant, Catalyst Groupwww.catalystnyc.com

@chelsed

Designing For Humorous Experiences

PART I: WHAT’S THE MEANING OF THIS

The basics of a humorous design experience

FunnyBizz Conference | Thurs., Oct. 30, 2014 | NYC

“... something unexpected, the truth of which is recognized.” !

- Aristotle

HUMOR

FunnyBizz Conference | Thurs., Oct. 30, 2014 | NYC

“‘User experience’ encompasses all aspects of the end-user's interaction with the company, its services, and its products.” !- Don Norman

UX DESIGN

FunnyBizz Conference | Thurs., Oct. 30, 2014 | NYC

“Designing something unexpected, the truth of which is recognized, within aspects of an end-user's interaction with a company, its services, and its products.” !- Wise Caucasian Men With Beards

HUMOR + UX DESIGN

FunnyBizz Conference | Thurs., Oct. 30, 2014 | NYC

On the reals, though. The combination of humor & UX will get you:

1. A process that is collaborative, effective and fun

FunnyBizz Conference | Thurs., Oct. 30, 2014 | NYC

On the reals, though. The combination of humor & UX will get you:

1. A process that is collaborative, effective and fun

2. A product that is meaningful and engaging

FunnyBizz Conference | Thurs., Oct. 30, 2014 | NYC

On the reals, though. The combination of humor & UX will get you:

1. A process that is collaborative, effective and fun

2. A product that is meaningful and engaging

3. A holistic, genuine customer- centered experience

FunnyBizz Conference | Thurs., Oct. 30, 2014 | NYC

So, what exactly are we talking about here?

FunnyBizz Conference | Thurs., Oct. 30, 2014 | NYC

First, the process approachA typical UX design process

EXPLORE

EVALUATE GENERATE

And it goes on forever.

FunnyBizz Conference | Thurs., Oct. 30, 2014 | NYC

First, the process approachA humor-driven UX design process

EXPLORE

EVALUATE GENERATE

(With improv & sketch comedy techniques)

(With improv & sketch comedy

techniques)

(With improv & sketch comedy techniques)

FunnyBizz Conference | Thurs., Oct. 30, 2014 | NYC

Then, the product approach(Websites! Apps! Brand stuff!)

Then, the product approach

... Centered around the needs of your audience

(Websites! Apps! Brand stuff!)

PART II: NICE SETUP, BRO

Three tips for laying the foundation for humorous UX design

FunnyBizz Conference | Thurs., Oct. 30, 2014 | NYC

1. KNOW THE DESIRED OUTCOME

- It’s not about you being funny. !- Use humor only when it’s appropriate.

FunnyBizz Conference | Thurs., Oct. 30, 2014 | NYC

FunnyBizz Conference | Thurs., Oct. 30, 2014 | NYC

FunnyBizz Conference | Thurs., Oct. 30, 2014 | NYC

FunnyBizz Conference | Thurs., Oct. 30, 2014 | NYC

2. CREATE A “COMIC FRAME”

- Imagine the ideal audience experience. !- Aim for sustainable humor, which yields higher engagement.

FunnyBizz Conference | Thurs., Oct. 30, 2014 | NYC

FunnyBizz Conference | Thurs., Oct. 30, 2014 | NYC

FunnyBizz Conference | Thurs., Oct. 30, 2014 | NYC

FunnyBizz Conference | Thurs., Oct. 30, 2014 | NYC

3. CONTRAST AUDIENCE EXPECTATIONS

- Contrast is the KEY to design humor. !- Multiple layers of contrast can be applied. !

FunnyBizz Conference | Thurs., Oct. 30, 2014 | NYC

FunnyBizz Conference | Thurs., Oct. 30, 2014 | NYC

FunnyBizz Conference | Thurs., Oct. 30, 2014 | NYC

FunnyBizz Conference | Thurs., Oct. 30, 2014 | NYC

PART III: SUCCESSFUL LOLS

Three signs of guaranteed success

FunnyBizz Conference | Thurs., Oct. 30, 2014 | NYC

Humorous design success is guaranteed when the experience is...

1. Useful. !2. Natural. !3. Memorable. !

Chelsey DelaneySenior User Experience Consultant, Catalyst Groupwww.catalystnyc.com

@chelsed

Thank you!