designing & building beauty at retail

WHO WE ARE:

RPG is a privately held firm dedicated to delivering excellence in all areas of

branding, merchandising and retail design. RPG designs, develops, and

manufactures displays, fixtures, and retail environments for mass market and

prestige clients among a variety of industries

With an integrated business that offers everything from a simple display to a full

retail store, our experience with marketers and retailers as well as our ability to

deliver innovation, customer experience and a point of difference to each

program we create sets RPG apart.

With offices in the USA and Asia, RPG is uniquely positioned to meet the global

needs of retail merchandisers and marketers.

BEAUTY BRANDS

Prestige Retail Store Redesign

Complete visual and in-store identity reinvention including environmental design and fabrication, fixture design and installation, and strategic merchandising

• Designed and elevated new store concept in collaboration with famed architect Kiku Obata • 4,000 square feet of luxury salon services among 6,000 square feet of prestige product offerings

for a total of 10,000 square feet • Innovative prestige retail solution that attracts premium brands and discerning consumers

• 30 national rollouts in process

• Stores are bright and contemporary with a branded integration of materials including wood, lacquer, color core laminates, and powder-coated steel

• Fixture package includes cosmetics stations, gondolas, fragrance bars, perimeter wall fixtures, tester displays, and open-sell merchandise system

BIRCHBOX

Bringing Birchbox from E-commerce to Brick and Mortar The first brick and mortar flagship store for the online-exclusive beauty subscription service including design, merchandising, production, and installation.

• RPG contributed its expertise in retail design, merchandising, and manufacturing to facilitate a brand-new shopping experience that introduces product by category, rather than by brand

• The store itself holds the same selection online of over 250 brands and 2,500 products, highlighting Birchbox’s point of difference as personalization and curated storytelling

• Over 4,200 sq. feet on two floors, an expansive loft space with 15-foot ceilings, a grand feature wall, a glass and stainless-steel staircase, and a BYOB (Build Your Own Box) area

• The personality of Birchbox is defined by unique design elements such as marquee letters, neon signs, the use of birch, and the strategic reinforcement of the iconic diamond pattern

• Use of technology creates a distinctive omni-channel experience with interactive iPads and large video screens, as well as a rewards system that is connected to online subscriptions

• Extensive tester displays and stations, as well as a full salon, create a playful environment for customers to explore new brands and products with or without assistance

BARNES & NOBLE COLLEGE: THE GLOSSARY

A New Chapter for B&N College Design a new concept that provides college students with an immersive and experiential beauty

destination within Barnes & Noble bookstores on campus

• Encourages beauty brand education and discovery while driving overall in-store traffic • Design reinforces Barnes & Noble’s unique brand heritage while reaffirming the philosophy of

selection, innovation, price competitiveness and quality

• Shops are adaptable for a variety of footprints, store types, and brands with all planograms and graphics being modular and updateable

• Combination of gondolas, wall fixtures, floor stands and highlighters differentiate mass from prestige and provides an organized way of communicating and navigating brands and

categories

• Engaging environment with bespoke illustrations, bright colors, and well-organized merchandising • Mirrors, tools, trash and lighting further enhances the shopping and sampling experience • Key experiences and features include clean well-stocked shelves, clear signage, displays and

the opportunity to test and sample products

OSCAR DE LA RENTA

ARQUISTE

MARC JACOBS

JUICY COUTURE

VIKTOR & ROLF

DOLCE & GABBANA

BENEFIT COSMETICS

BENEFIT COSMETICS

PHILOSOPHY

JUARA

LIPSTICK QUEEN

FASHION FAIR

EVE LOM

BVLGARI

AMORE PACIFIC

LA PRAIRIE

TRIA BEAUTY

CLARISONIC

GUCCI BY GUCCI

DOLCE & GABBANA

TORY BURCH

LUXOTTICA

SMASHBOX

IT BRUSHES FOR ULTA

BEAUTY RX BY DR. SCHULTZ

CHARLOTTE TILBURY

CHRISTIAN LOUBOUTIN

EB FLORALS

VERA WANG

PRADA

BY KILIAN

DKNY PURE

JUICY COUTURE

THE PLAZA

BLISS SPA

BLISS SPA

COS BAR

THE GLOSSARY at University of CA

NAPOLEON

CAROL’S DAUGHTER

KIEHL’S

VALERY JOSEPH SALON

KIMARA AHNERT

VMV HYPOALLERGENICS

Bruce Teitelbaum

BruceTeitelbaum@rpg57.com

RPG

119 West 57th Street

New York, NY 10019

(212) 246-3780

WWW.RPG57.COM

© 2016