designing better-ux-workshop-2

Designing better UX

ux@absg.com ux.absg.com

Girish Gangadharan

ABSG Enterprise Architecture

Workshop - 2

Humanizing software

How friendly is your software?

Do you talk to your users?

Effective communication

* Speak the user’s language (avoid jargon if possible)

* Be clear

* Be visible

* Be concise

* Be helpful

Which is better? * Clear, concise & helpful

“We’re sorry your transaction could not be completed due to an error on our side. We’re working on it. Your credit card has not been charged. And your cart still has all the items you wanted. Would you mind trying again?

Courtesy: http://flickr.com/photos/colinkinner/2845727156/

Cognitive fluency

Nobody reads your content

* tl;dr - People just glance through text

* Tell them what they can do next

* Get out of the way

* Heat maps tell the truth

Instant feedback

Vs

People usually are very forgiving

Vs

* Be courteous & helpful

Summary

* Make it useful & relevant

* Make it brief & precise

* Make it clear & accurate

* Make it logical & coherent

* Make the tone appropriate

Let’s do a quick exercise

If you had to redesign the food nutrition label, how would you do it?

Courtesy: http://berkeley.news21.com/foodlabel/

Here’s my version Inspired by the winners’ versions

UX

UX Design Cheat Sheet

Usefulness

Simplicity

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Communication

UX - Tip of the Day

Questions ?

Designing better UX

ux@absg.com ux.absg.com

Girish Gangadharan

ABSG Enterprise Architecture

Workshop - 2