design. skim pages for verbal/visual clues quickly process information evaluate content in...

Design

Skim pages for verbal/visual clues

Quickly process information

Evaluate content in “packages”

Are selective in choosing media

Today’s Teen Readers:

Effective DesignContent-drivenMakes a strong verbal/visual connection

PurposefulRelates fact, figure & feeling information

ReadablePresents photographs & copy logically

ConsistentGives readers a sense of organization

EntertainingAppeals creatively to its audience

DESIGNof

BASICGUIDELINES

Content ElementsVerbal and visual elements work together to communicate a complete & entertaining story• Action/reaction/scrapbook photos: Tell a story

• Reference photos: Group shots, portraits

• Captions: Explain the story the photo begins

• Identifications: Identify by first/last names

• Headlines: Grab reader, highlight content

• Stories: Add information, details, quotes

Layout GuidelinesBulls eye effect

Structure

Linkage

Dominance

Variety

Margins

Visual Bulls EyeVerbal and visual elements interact together to form a BASIC visual bulls eye for design

White space

Words

Photos

Guidelines of Design – VISUAL BULLS EYE

Guidelines of Design – STRUCTURE

Guidelines of Design – LINKAGE, DOMINANCE, VARIETY

HORIZONTAL EYELINE

DOMINANCEVARIETY

VARIETY

VARIETY

VARIETY VARIETY

Guidelines of Design – MARGINS (external & internal)

Click-N-Go!

threepeat color

Three-peat shape

theme trademark

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COMMON PITFALLS

Find the Flaws

Caption alignment

Missing photo

Photo alignment

Color line

Caption sizing

Gutter copy

Poor cropping

Copy alignment

Cropping error

Missing captions

Inner spacing error

Design