design principles for effective knowledge transfer (ppt)

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Most web applications teach something or want a viewer to remember something. Effective knowledge transfer principles can be used in web design to improve retention and performance. This presentation is from the 2009 WebVisions conference in Portland, OR.

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Design for Effective Knowledge TransferDon't Repeat the Same 'Ol Same 'Ol

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Innovative Training and Learningwww.maverickinstitute.com

Father Guido Sarducci’s ‘5 Minute University’

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QuickTime™ and a decompressor

are needed to see this picture.

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It’s not how much you present;

it’s how much they remember.

Knowledge Transfer?

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Typical Classroom Retention

Source: Research Institute of America

15%

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78%UW Center for Workforce Development study

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‘Organic

Learning’

ModelExpert

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Receptivity Content

Locking It In

Courtesy of Sherryl Christie- BierschenckBest Practice, Inc.

Effective Knowledge Transfer (KT)

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Learn like the wind.Compelling.Timely.Personalized.

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Receptivity Content

Locking It In

Courtesy of Sherryl Christie- BierschenckBest Practice, Inc.

Effective Knowledge Transfer (KT)

The Bucket and the Ocean…

12

The Bucket and the Ocean…

13

Copyright Maverick Institute, LLC May not be used without permission

Receptivity Content

Locking It In

Courtesy of Sherryl Christie- BierschenckBest Practice, Inc.

Effective Knowledge Transfer (KT)

Learning Style Matters…A LOT!

But here’s the key point…ready?17

You TeachOthers the Way that

You Like to Learn

18

Let’s take a poll…..

19

“Would you like to first…”

“See (watch) it done?”

“Read about how to do it?”

“Talk (hear) about how to do it?”

“Just try to Do it yourself?”

20

21

of 90

90% of people DO NOT

‘read’ first.

21

People Switch

Learning Styles

Like this…– “I’d like to see you do it first.” See– “Let me ask you something.” Talk– “Can I try it now?” Do– “Is there a manual for this?” Read

Or this…– “Let me give it a try.” Do

– “Is there a procedure I can see?” Read

– “It’s not working. What’s wrong?” Talk

– “Let me watch you do it.” See23

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Why such poor retention?

Source: Research Institute of America

15%

Receptivity Content

Locking It In

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New Seasons MarketReceptivity Content

Locking It In

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So, how doesthis help me withweb technology?

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MMORPG

Metaverse

Virtual World

Immersive Learning

Social Network

MMOLE mLearning

eLearning

LMS

Wiki

Blog

Intranet

Simulation

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Same Principles Apply!

Receptivity Content

Locking It In

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Webinars & On-line Learning

Receptivity Content

Lock It In

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Virtual Worlds

Receptivity Content

Locking It In

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Wikis, Blogs, Intranets...

Receptivity Content

Locking It In

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Hello? Anyone home?

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Receptivity Content

Locking It In

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So, 5 years from today...

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It’s not how much you present;

it’s how much they remember.

Knowledge Transfer?

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Balanced and Sequenced

Receptivity Content

Locking It In

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78%UW Center for Workforce Development study3

7

Copyright Maverick Institute, LLC May not be used without permission

Copyright Maverick Institute, LLC May not be used without permission

Innovative Training and Learningwww.maverickinstitute.com

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