design mechanics an interactive creative and marketing agency

Born in 2006, DM , a pool of creative genius & technological brilliance has given birth to clever marketing campaigns, websites, banners, e mailers, high end web applications etc.

The company has witnessed immense growth and has attracted prestigious names from various industries like Insurance, FMCG, Entertainment, Banking, IT, Sports, Advertising, Aviation etc . within a short span of time since its inception,.

Anyone can punch in a few lines of code and put together some pretty pictures. But it takes more than a pretty face to build a great online brand. It takes insight, tech smarts, creativity, gut feel, and most of all, a sound footing in the online world. At DM, we have access to a comprehensive skill set that includes advertising, marketing, brand building, design, application development and so much more. Simply put, we can take your brand to the next level without straining your nerves or your budget.

Philosophy

Team DM is a bunch of workaholics that goes crazy to the extremes to deliver the best. The reasoned craziness, guided by the goal to achieve the best, gives us the boost to create wonders for our clients. Our pool of skills has jokers polished from IIT, NID, College of Art etc.

Karo ya karvao….The Work should be done!

The Team

Design• Corporate identity• Website designing• Web banners• Direct mailers• Flash presentations• Creative writing

Development• Web Applications• Desktop Applications• E Commerce• Server Management• SEO, SEM

Paisa fenk tamasha dekh…At your service!

Services

Baal ki Khaal…Lets get into the details of our work!

In the following slides, we will navigate you through certain case studies and pieces of our work, clearly illustrating the depth of detailing & thinking that we put into it and get desired outcome.

Work / Case studies

Corporate Identity

:: About Cinemaya Media Group CinéMaya Media Group is a leading provider of high quality international South Asian media, entertainment, and marketing services. Established in 2000 as a vertically-integrated company, CinéMaya Media Group has since grown into a mini-conglomerate in the ethnic media landscape through its robust businesses within Media, Entertainment and Marketing.

:: BriefCinemaya Media Inc. rebranded as Cinemaya Media Group after its merger with Caltas Fitness and needed a new identity.-that of a young, dynamic, international ,integrated company.

Corporate Identity : Cinemaya Media Group

Old IdentityNew Identity

Corporate Identity

• Strong visual form• Although the symbol has all the four suits , it still supported the name ‘three’ .• The club which was a part of existing identity remains prominent here as well.•Symbol directly associated with the type of business

• Poor readability• No strong symbolic form -the use of club was not prominent , lower recall value.

Brief :• A visual symbol (preferably 3 dimensional) and a logotype which works well when used individually as well as combined depending on the area of application• Emphasis on the “number 3” teenpatti (three card poker)

Corporate Identity : TeenPatti.com

New Identity Old Identity

Corporate Identity

Thought Process:

A: Using the club as a symbol as an extension of the existing logo

Comments:The club symbol carries forward the existing identity to some extentStrong visual form but too simplistic to have a recall value of its own

B: Using three suits to support the name Teenpatti (three cards)

Comments:Lacking strong visual symbolUse of only 3 suits may give a wrong impression that teenpatti is played using cards having three suits only

Lacking single visual symbolUse of only 3 suits may give a wrong impression that teenpatti is played using cards having three suits only

Use of only 3 suits may give a wrong impression that teenpatti is played using cards having three suits only

Corporate Identity

Website design

Website Design : SBI Cards

Existing Homepage

www.sbicard.com

Pre –Facelift

Lot of blank/ unutilized spaces

Lacks the sophisticated neat look.

Overall imbalanced GUI

Website design

Proposed and approved Homepage

Post-Facelift

Improved visual navigation

Improved Color navigation

Proper utilization of space

Balanced GUI

Website design

Existing Homepage

www.dhoomfm.com

Website Design : Dhoom FM

Pre-Facelift

No Visual impact

Empty Spaces

Excessive text

Lack of any attitude on the

website, contrary to the name of

the frequency.

Website design

New Homepage

www.demo.designmechanics.in/dhoomfm/

Post-Facelift

Young & dynamic look for TG

Effective use of space

Programmed to give completeadmin control to the client

New sections-Forum, Pod cast,Polls, E Store etc. were included

Website design

Website : MaxEmployeePortal

Pre-Facelift

Sections were allreprogrammed so theirpositions could not be changed drastically due to less time given before launch.

Space utilization is not Efficient

Scrolling in the pagewas not convenient, sowas asked to decreasethe same.

Website design

New Homepage

Post-Facelift

Iconization to improve

the overall visual impact.

Better space utilization.

Scrolling within the page

was eliminated.

Website design

• Too many ads – looks more of a promotional site than an information site.

• Too many moving/flashy elements on the site which distract the user while navigating.

• Poor space utilization for providing possible information

• Though there are 2 separate links- “Makaan Search” and “Search properties in India” on the same page, the contents are similar.

• Inconsistency in the way headings are written e.g. ‘Registration benefits’, ‘makaan search’ and ‘have a house for rent’ have different treatments.

• Property poll is for the casual visitor so it should cover less space and can be moved further down

Website Design : Makaan.com Existing Homepage

Website design

Proposed Homepage

• Priority driven visual navigation system. Eg: Search section is on the top left side

• Clean & balanced Look

• Appropriate banner space which can be expanded, if required

Website design

http://demo.designmechanics.in/rome/

Videos of programs on Roman empire ,that were to be aired on the channelwere uploaded and mergedin the website to give theviewers a glimpse of the royal series.

A static webpage would not have rendered that effect.

Promos of the series were also included on the website to generate viewer’s interest.

A contest section was also included on the websiteTo create and sustain viewer’s interest and encourage him to visit the site again.

Website Design : History Channel

Website design

http://www.elephantadv.com/

Website : Elephant Advertising

Brief: To create 2 characters of an Elephant and Ant and impart the attitude of an ad agency to the website

Outcome:The entire look has been taken from an ad agency office, use of yellow stickies,white board, characterization, concept animation of various sections

Website design

http://demo.designmechanics.in/MaxProtectionMeter/new%20introduction_new.html

Website : Max New York Life Insurance Protection MeterBrief:To convert a usual form based protection meter intoan interesting marketing tool.

ConceptA Frog Character “Hoshiyar Singh “was created. His family compriseshim, his wife & two children. He is an intelligent frog since he has planned, saved and invested enough for unexpected rainy days that may come in life. In the website, he Communicates to the visitor about the importance of planning financial protectionand encourages him to undertake the protection meter and plan accordingly.

Website design

E-mailers

E-Mailers : BBC WORLD

E-mailers

E-Mailers : Discovery Channel

E-mailers

E-Mailers : Max New York Life Insurance

MNYL aimed at promoting their smart business planamongst their employees.

We proposed a contest guided by their baseline “Ab Koi Samjhauta Nahi”.

3 teaser mailers were sent in Phase I and the contest was Revealed in phase II

E-mailers

E-mailers

Banners

Average industry Click through :0.8%

Campaign Click through achieved :6%

To engage the user onthe rollover, animatedhuman figures were created that follow the cursor.

This unique concept helpedus achieve the desiredresult.

Banners

Banners : Idea Cellular

Average industry Click through :0.5%

Campaign Click through achieved :2%

Perfect example of how simple graphics were used to communicatewith TG.

Campaign was highly appreciated .

Banners

Average industry Click through :0.5%

Campaign Click through achieved :3%

Banners

Banners : BBC WORLD

Average industry Click through : 0.8%

Campaign Click through achieved :4%

Banners

Average industry Click through :0.8%

Campaign Click through achieved :3%

Banners

Average industry Click through :0.8%

Campaign Click through achieved :1.5%

Banners

Video Banners : Seagram’s Fuel

http://www.demo.designmechanics.in/seagrams/banner/videobanner.html

Incorporating videos in banners and websites is the latest trend to attract surfers.

As broadband penetration is increasing, videos on web are emerging as the perfect tool for branding.

Banners

Viral

Viral : Makaan.com

Kahani me Twist

http://www.kahanimetwist.com/

The script given by the Brand Manager was highly challenging to create an attractive animation story.

The execution of the same was highly Appreciated.

50,000 forwards were recorded within onemonth from launch.

Viral

Viral : National geographic Channel http://www.demo.designmechanics.in/NGCWOT/

Viral

The core idea of aggregating thoughts of many netizens using a BLOG was unique in this particular campaign.

• 22,291 unique visitors on the micro-site.

• Blog on Terrorism alone generated 29,132 clicks.

• 4,451 users shared & bookmarked the BLOG page.

• The average time spent by each user on the micro-site was 2 minutes (industry average 50 seconds).

• Total Slogans Written – 170

• Total ePostcard Forwards – 700

http://demo.designmechanics.in/ibn7/realheroes/

Viral : IBN7Real Heroes

IBN 7 is doing a series on the unnoticed heroes of the real life.

To promote the same, animation stories were made on the lives of some such people and used as a viral.

Viral

FOUR REASONS WHY YOU SHOULD NOT HIRE USHum saath saath Nahi hain…If you are looking for just vendors and not partners

Kuch bhi Bana do…If your understanding of brief is.....>>

.We require detailed brief.>>

Blue hata kar use yellow…If you think your creative direction is better than our’s.

Sab log iski half cost mein banate hain…If you don’t want to part with your money

We are always on the move to cook ideas that does magic. To catch us to serve your need leave us a mail or give a buzz.

Nitin AhlawatCD & Co-FounderDesign Mechanics136A, First Floor, HumayunpurSafdarjung Enclave, N.D. - 29, INPh: +91 11 4602 3804, 05, 06Mobile: +91 9810665256Email: nitin@designmechanics.in

Business Contactbusiness@designmechanics.in

General Contactinfo@designmechanics.in

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