design journal_2014

DESIGN JOURNAL2012-2013

G r e e t i n g s

Hello, I’m Tesia Gita, Graphic Designer slash creative thinker

Artistry is something what I do and love doing.

Through this design journal I’d like to share all the works i’ve done while studying as a visual communication design

graduate and my experience in design industry

;-)

C o n t e n t s

Greet ing 3

Contents 4

Profi le 5-6

Webs ite Des ign 7Interface

Brand Ident ity 25

Packag ing & Product 47Des ign

Easy Going and free spirited individualFresh and Creative mindsetEager to learn new things

Great sense of responsibilityEasily adapt in both indivual or team oriented work

P e r s o n a

Junior Design Consultant, Spacesym Graphic HouseDesigner in contract for Thailand’s Cartoon Network Amazone Waterpark, WIR GroupGraphic Design Consultant, ALTERWERKS

20122013

2014

E x p e r i e n c e

1997 - 19981998 - 2003

2003 - 20092009 - 2013

Strada Primary SchoolProvidentia Primary SchoolProvidentia Junior & HighschoolUniversity of Pelita Harapan

E d u c a t i o n

Tesia Gita

Birth : Jakarta, 10th June 1991

Gender : Female

Nationality : Indonesian

Religion : Christian

08111939300

Greenville AP 18 Jakarta Barat

tesia.gita@gmail.com

05

I n t e r e s t

Q u a l i f i c a t i o n

Ai Id Ps Fl

Visual Identity

Editorial

Typography

Advertising

Packaging

Digital Media

Conceptualization

Communication

Team Work

Multi Tasking

Time Management

Leadership

English

06

Hangout Music Movies Cullinary Fashion

Travel Dogs&Puppies Games

Gentle Rain

25

W e b s i t e D e s i g nI n t e r f a c e

26

Corporate Website//

2013//I was asked to submit ideas for their corporate website and fortunately the board of director was very pleased. WIR Group is a holding company specialized in Branding Development therefore the concept of this website was to create a panel so they can showcase their portfo-lios. It shown in the proportion of the website where half of the layout is a responsive gallery of work so customer can flip through the company’s work without the hassle of opening new window

W I R G R O U P

27

PREVIEW PAGES

28

C A R T O O N N E T W O R KA M A Z O N E

Social Campagin//

2012//This project is a collaboration between Cartoon Network, Amazone Waterpark and WIR - AR&Co, building the first augmented reality themed waterpark in thailand. The website design was catered towards Cartoons network’s trademark that is fun and spontaneous. Since augmented reality and cartoon’s network character is used as their main appeal. Repetition of Cartoon Network’s character is necessary to attract kids alike.

29

1st PHASE (Floating Island Concept)

30

2nd PHASE (Progressive Sea Floor Concept)

31

3rd PHASE (Jungle Concept)

32

4th PHASE ( Progressive Jungle Concept)

33

Launching Site

34

O R C H A R D O N E R E S I D E N C E

UI Design//

2014//Newly planned luxury property situated in Jakarta. Orchard Residence is one of the upcoming project of Alam Makmur Property. The purpose of this website was to create a consumer database that would fit Orchard One Brand values of Luxury and High end living space

Design Alternative (Scrolling Page)

36

37

38

39

40

41

R I C A . C O M

UI Design//

2014//RICA.COM is a personalised project. This website is a digital portfolio of upcoming Choreographer. Collaborating with ALTERWERKS, this website serve as a media to promote art and technology combined

44

45

P E T I T J U L I E N

UI Design//

2014//PetitJulien is a cafe specialized in Belgium Waffles. Their quirky mascot, Petit Julien is a world renown statue in belgium therefore this website was created to emphasize the originality of their brand story. Dominated with Ivory and Chocolate color palette, this website is tring to emphasize for what belgium is known for, their chocolate.

46

B r a n d I d e n t i t y

08

E N T W I N E D

Editorial//

Magazine//

2011//

‘Entwined’ in bahasa indonesia means ‘terjalin’, I choose this nameplace because I feel it fits perfectly with what I’m trying to achive through this magazine, which is a creation of modern wedding magazine. Targetted for bride-to-be this magazine purpose is to help and inspire bride alike

09

10

MAIN FEATURE

11

B L I T Z M E G A P L E X

Identity Rebrand//

2011//Approach to this project was to revamp blitzmegaplex image . Since the previous blitzmegaplex brandmark didn’t represent any of the company value, element that shows blitzmegaplex as a movie theater which representated by film reel was added. Also logotype of the brandmark was personal-ized even more by emphasizing ‘blitz’ character in which value is to bring a fast and high quality service to customer, through that I also added sharp element in every edge of the typeface

13

14

J A L I N A N K A S I HB A G I S A H A B A T S E T I A

Social Campagin//

2012//This social campaign topic derived from my love of pets, especially dogs. I am aware that animal rights in our country isn’t as advanced as many other developed countries but I believe there’s no harm in educating ourself to live in harmonies with nature and animals. It will contribute a positive cause and increase the quality of life in a positive way. Keyword for this visual identity is Humanis,Harmonious living and Moral where the illustration of human and dog represent relation between them thus create a humanis feel, the circle symbol along with the use of nature color palette represent a harmonious living and the illustrated human hand as a metaphor of being care/caring to represent moral of the campaign.

1515

16

Website & Campaign Poster

17

B E E ’ S H O U S E

Rebranding//

2013//Bee’s House was a family dinner later turns into a club-like restaurant packed with teenagers and young adults. By expressed concern from the owner, I decided to revamp Bee’s House visual identity into a more progressive looks. Young adults tend to change their preferences based on trending market, so it’s important for Bee’s House to keep up with this new changes not only in their service management, but also how they present and sell themself to the customer.

18

19

Member Loyalty Card

Event Brochure

20

21

22

N O R T H C O A S T A T H L E T I C S

Brand Identity//

2012//NCA’s vision is to build not only a fitness gym but also a community. A community which every member who join in it genuinely care about wellness and work together to achieve the same goal. This brand identity was created in order to achieve their purpose and value. Numerous element was incorporated into this logo without sacrificing its unity.

23

24

LOGO DEVELOPMENT

P a c k a g i n g & P r o d u c tD e s i g n

Re-packaging//

2013//Cleo mineral water about to lauch their new product, which is an eco-shape mineral water that uses less amount of plastic in their effort taking part in preserving nature. Hence the new eco-shape bottle need a new face for their label design. To reflect the cut-back of plastic uses in their new product, I design the label into a much more smaller size to also help reduce amount of plastic needed. The new label not only eco friendly but looks even more sophisti-cated trough its new and clean layout.

C L E O M I N E R A L W A T E R

48

ECO-SHAPE ICON

GUIDE BOOK CONTENT4549

50

S U L A M I T

Packaging Design//

2014//Sulamit is a cosmetic targeted for young woman around 25-35. The packaging itself designed to suit industrial standard and for the purpose of convenience usage. The concept of this packaging design was to create a drug-store makeup feel in a way that people will trust this brand as an effective solution to their problem.

51

BB CREAM PACKAGING DESIGNLOOK & FEEL

Packaging Design//

2013//Oilum was packaging concept derived from their main ingredient, Collagen. Collagen believe to enhance one’s beauty making a woman skin looks healthy and radiant with this packaging I’d like to emphasize the nature behind it, not just plainly advertise a soap that will brighten your skin but also a soap that helps and repair the condition of your skin.

O I L U M

52

53

54

Packaging Design//

2013//Petit Julien is a made with heart pastries. They truly have the best brownies and cookies in town. Therefore in creating this packaging I’m challanged to develop a packaging that would make them look lovely as they taste. I suggest 2 alternative packaging, one being vertical and in conventional shape and one in slightly uncon-ventional hexagon shape though it can also be stored in vertical way. It has a separator compartment inside so the product wouldn’t smash with each other.

P E T I T J U L I E N

55

COOKIE PACKAGING DESIGN

BROWNIE HEXAGON

COOKIE HEXAGON

T h a n k Y o u !